Tokyo, Japan – Telecommunications company Ericsson has recently announced the appointment of Chafic Nassif as its new head of market area for Northeast Asia as well as its new senior vice president.
In his new role, Nassif will be overseeing Ericsson’s operations and market strategies in the Northeast Asia region and will be fortifying Ericsson’s position in the rapidly evolving telecommunications and technology landscape.
Nassif, who is currently head of Ericsson’s customer unit in Latin America North, will be replacing Chris Houghton who was appointed chief operating officer of Ericsson in November 2023. Effective on February 26, 2024, Nassif will take up his new position and will be based in Japan.
Prior to his roles, Nassif held several executive and management positions within Ericsson across various business segments and geographies worldwide. He was also the head of Ericsson’s customer unit in Taiwan. Before joining Ericsson, Nassif was active in tech start-ups and IT and business consulting leadership roles in Europe.
Speaking on his appointment, Nassif said, “I am truly honoured and excited to assume this new role. Having been part of the leadership team of Ericsson in Northeast Asia before, I’m confident in our talented team and the foundation of success that Ericsson has established. Together, we will focus on creating innovative solutions and delivering unparalleled value to our customers and partners.”
Meanwhile, Börje Ekholm, president and CEO of Ericsson, commented, “I’m very happy that Chafic has accepted to take on this role. He brings a wealth of experience from working for Ericsson across the globe and is a strong business leader with a proven track record. He is passionate about advancements in connectivity, 5G technology, and any form of smart entrepreneurship. I’m very much looking forward to having Chafic on the Executive Team.”
Nassif’s appointment as head of market area for Northeast Asia follows Ericsson’s efforts to bolster their presence globally, with the company recently appointing Daniel Ode as head of Ericsson Singapore, Philippines & Brunei.
