Singapore – BlackLine, Inc. announced today the appointment of Emily Campbell, as chief marketing officer, effective January 2nd. She will be directly reporting to co-CEO Owen Ryan.
Campbell is in charge of leading BlackLine’s worldwide marketing strategy in her capacity as CMO. In this role, her primary goal is to capitalise on the company’s leadership in digital finance transformation to fulfil the growing demand for solutions from across the globe that improve automation, efficiency, risk management, and financial control for the office of the CFO.
Campbell joins BlackLine with over 25 years of experience leading marketing teams. Most recently, Campbell held the position of chief marketing officer at Infinite Electronics. She oversaw communications, inside sales, e-commerce, customer experience, worldwide brand marketing strategy, and technical support in her capacity there.
Before that, she was Arrow Electronics’ head of global marketing and digital innovation, where she oversaw demand generation initiatives through a variety of channels and helped build the company’s e-commerce sales channel. In addition to her vast experience, Campbell worked at Dell Technologies for 14 years in senior marketing and product management positions.
Speaking about the appointment, Ryan said, “Emily has a strong track record building and growing technology brands globally, with a particular focus on demand generation for enterprise sales. The diversity and success of her past experiences speak to her ability to drive effective results across all facets of marketing.”
He added, “Emily will be a critical part of our strategy as the premier accounting and finance platform for the Office of the CFO.”
Meanwhile, Campbell said, “BlackLine represents a perfect blend of innovation and impact. I’m excited to help elevate awareness of the company’s value proposition within the Office of the CFO, increase customer engagement, support growth initiatives, and strengthen our platform offering.”
“It’s not just about marketing a product or solution; it’s about being a mission-critical part of our customers’ digital finance transformation journeys and changing how their businesses operate and thrive in the modern world,” Campbell stated.
