Sydney, Australia – Australia-headquartered international network of marketing and communications businesses Enero Group has announced a new group strategy and M&A director, Nick Burton. The appointment comes as the group announces its first acquisition of sales and marketing agency McDonald Butler Associates by Hotwire UK in April.
Enero Group describes itself as a “boutique force in modern marketing,” and under the group are some notable names in communications and creatives such as creative agency BMF, communications consultancy Hotwire, and PR and government relations CPR.
Based in Sydney, Burton will be responsible for developing and executing the group’s growth strategy and mergers and acquisitions activities. His appointment will see him become part of the executive leadership team and will be reporting to Brent Scrimshaw, Enero Group’s CEO, who himself has recently reached a one-year mark on the role.
Of the appointment, Scrimshaw commented, “Nick’s industry experience and deep expertise in corporate strategy, mergers and acquisitions will be invaluable to Enero and our agencies, as we progress our global strategy and identify growth opportunities across the Group. He will play a critical role in our global growth agenda and we’re thrilled to have him join at a very important time in the Group’s evolution.”
Burton joins the group after four years at Bain & Company in London and Sydney where he was a senior manager, leading projects focused on corporate strategy and transformation for large enterprises. He also worked extensively with major Australian and global private equity investors to assess potential acquisition targets.
Prior to Bain, Burton worked in the institutional banking and markets team at the Commonwealth Bank of Australia and as a startup advisor for Startup Bootcamp Fintech in London.
Burton comments, “Enero’s collective of specialist agencies are market leaders in their respective areas and offer a fantastic platform to explore further growth for the Group. I am thrilled to be joining Enero and be part of this journey, and look forward to accelerating the positive momentum and energy the team has built over the past 12 months.”
Within the group, Enero has also unveiled its latest leadership with Carla Webb-Sear as Enero’s new chief financial officer as well as the appointment of Heather Kernahan the Global CEO of Hotwire.
