Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Global
No posts found

Emplifi’s latest platform to offer industry-first social commerce capabilities for marketers

by Teddy Cambosa

-

September 15, 2021

Emplifi-Social-Commerce-Platform-Launch

Singapore – Customer experience platform Emplifi has announced the launch of their latest platform Emplifi Social Commerce Cloud, which offers a multitude of marketers social commerce capabilities who are often charged with driving high conversion rates and increased revenue across social platforms.

The platform delivers a full suite of solutions to enable the social shopping experience by synchronizing social commerce activities across platforms, providing automated and live assistance during the shopping experience, and giving brands a single, holistic view of their social commerce efforts, along with advanced analytics.

One of those tools is Shop Sync™, which enables e-commerce teams to provide an omni-shop synchronization across social platforms without relying on heavy IT involvement. The API integration with Facebook Shops and Instagram Shops eliminates any long and laborious tech efforts, helping brands rapidly scale online shopping experiences. The tool also tracks inventory across all social shops so that e-commerce and product managers gain a full view of product availability and performance across all platforms. 

In addition, Emplifi’s AI-powered Shop Clerk™ bot tool delivers a personalized shopping experience through sophisticated conversational commerce capabilities, guiding shoppers from discovery to purchase. The bot can answer product questions, complete transactions, offer in-store pick-up information, recommend additional product add-ons, seamlessly hand over to care agents and deliver quick surveys via Emplifi’s Natural Language Processing and proprietary Intent Engine abilities that go far beyond the standard, limited Bot FAQ offerings.

Other tools included are the ‘360 Shop Dashboard™’ which was designed to offer the industry’s most comprehensive view of product performance and inventory status across all social media shops, and Emplfi’s Social Care, the consumer engagement tool that brings together marketing and operations to help service customers, while measuring the success of their entire customer journey.

“Social commerce is the next frontier for cutting-edge B2C brands that wish to connect, convert and monetize today’s shoppers. Social media shops are rapidly becoming the new shopping malls. We’re excited to release Emplifi Social Commerce to the market to enable our customers to revolutionize the shopping experience, win unprecedented conversion rates and drive revenue gains,” said Mark Zablan, CEO at Emplifi.

Emplifi Social Commerce Cloud is the first major platform announcement from Emplifi since the company’s rebranding earlier this year. With the goal of unifying marketing, commerce, and customer care through AI-powered CX solutions, Emplifi was born from the combined technology of the customer experience platform Astute Inc. and the social media marketing platform Socialbakers.

Related Tags Marketing E-commerce Social platform Social Commerce Emplifi
Share this article

Related Articles

View All
Singapore-Government-Social-Media-Emplifi-Report
Platforms Featured Southeast Asia
SG government institutions more engaged in social media more than ever: report
August 25, 2021
By Teddy Cambosa
Emplifi-Social-Media-Advertising-Spend-SEA
Platforms Featured Southeast Asia
Social ad spend in SEA jumps up to 74%: report
August 12, 2021
By Teddy Cambosa
Emplifi-Social-Media-Emoji-Brand-Usage
Platforms Featured Southeast Asia
What are the most-used emojis by SG brands on social media?
July 16, 2021
By Teddy Cambosa
Emplifi-Customer-Experience-Astute-Solutions-Socialbakers
Technology Featured APAC
Newly-launched brand from Astute Solution, Socialbakers ventures to CX market
June 2, 2021
By Teddy Cambosa
Adobe-APAC-Research-Insight-Analytic-Capabilities
Technology Featured APAC
APAC businesses eye investing in insight, analytics capabilities for top marketing goals: report
March 11, 2021
By Teddy Cambosa
Zendesk-Singapore-Customer-Experience-CX-Research
Main Feature Technology Southeast Asia
2021 sees Singapore businesses more focused on CX improvement, says report
January 28, 2021
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH Mondays feat. PSB Academy’s assistant VP of marketing, Jovan Lin
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. PSB Academy’s assistant VP for marketing, Jovan Lin
September 6, 2021
By MARKETECH APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
Main Feature Marketing APAC
MARKETECH APAC’s Top 5 Stories for August: Mobile gaming in Indonesia takes reign
August 30, 2021
By MARKETECH APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
Main Feature Marketing Partners APAC
MARKETECH Mondays feat. AIB’s marketing director, Stephanie George
August 29, 2021
By MARKETECH APAC
Metamorphosis Group_Danica Octa
Main Feature SME Partners Southeast Asia
Spotlight: The coaching industry and one PH firm’s journey in disrupting career coaching in the country
August 10, 2021
By MARKETECH APAC
Why B2B digital marketing needs a unique approach
Main Feature Marketing Partners APAC
Why B2B digital marketing needs a unique approach
August 6, 2021
By MARKETECH APAC
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin