Singapore – Eastwest PR has been appointed by cybersecurity company Tenable as its strategic partner in Southeast Asia. Eastwest was appointed after a competitive request for proposal that saw participation from three other notable Singapore-based agencies.
Under the regional remit, Eastwest will work with Tenable to build the cybersecurity firm’s brand presence and expand its media share of voice in Singapore and SEA.
The agency will also leverage its proven track record of acting as a strategic advisor to client-partners to shape and grow Tenable’s PR programme in the region.
Pamela Philip, principal PR manager for APJ at Tenable, said, “Eastwest impressed us with comprehensive knowledge of the cybersecurity industry and deep understanding of the media landscape in the region.”
She added, “Their audacious yet pragmatic approach to building Tenable’s media presence in the region, supported by
