Singapore – Popular anime streaming service Crunchryroll has appointed India-based Bloomingdale PR and Singapore-based Eastwest PR as their strategic communications agency partners in India, Indonesia, the Philippines, and Singapore.

Based in India, Bloomingdale will be responsible for strategic planning and coordination of Crunchyroll’s regional PR efforts in India, Singapore, Indonesia, and the Philippines. The scope of work includes strategic planning, client liaison, account management, media relations, and press office management, among others.

In Southeast Asia, Bloomingdale will be supported by Eastwest Public Relations for local strategic counsel in Singapore, Indonesia, and the Philippines. Based in Singapore, Eastwest PR will be responsible for landing high-impact earned media stories for Crunchyroll in all three markets and building the corporate reputation of Crunchyroll as the premiere destination for anime. 

The timely appointment of Bloomingdale and Eastwest PR will further drive brand awareness and accelerate user growth for the platform across the region.

Akshat Sahu, director of marketing for APAC at Crunchyroll, said, “We are excited to embark on this journey with Bloomingdale PR and Eastwest PR as our trusted partners in India and Southeast Asia. With their strategic counsel and expertise in media relations, we are confident in our ability to further establish Crunchyroll as the ultimate destination for anime enthusiasts in the region.”

Meanwhile, Diana Fernandes, founder and CEO of Bloomingdale PR, expressed her excitement about the partnership, stating, “We are honoured to be entrusted with the PR mandate for Crunchyroll across Southeast Asia. The anime community is vibrant and growing quickly across South East Asia. We are committed to leveraging our expertise and creativity to elevate Crunchyroll’s brand presence and engage with fans across the region.”

Lastly, Naveen K, Partner at Eastwest PR, commented, “Millennials like us grew up watching anime as a hobby. Today, Gen Z has embraced the category as a beloved form of mainstream entertainment. There is perhaps no better household brand than Crunchyroll when it comes to anime, and we are excited to partner with the company to deliver impactful campaigns that resonate with audiences of all demographics.”

Singapore – Eastwest PR has been appointed by cybersecurity company Tenable as its strategic partner in Southeast Asia. Eastwest was appointed after a competitive request for proposal that saw participation from three other notable Singapore-based agencies.

Under the regional remit, Eastwest will work with Tenable to build the cybersecurity firm’s brand presence and expand its media share of voice in Singapore and SEA.

The agency will also leverage its proven track record of acting as a strategic advisor to client-partners to shape and grow Tenable’s PR programme in the region. 

Pamela Philip, principal PR manager for APJ at Tenable, said, “Eastwest impressed us with comprehensive knowledge of the cybersecurity industry and deep understanding of the media landscape in the region.”

She added, “Their audacious yet pragmatic approach to building Tenable’s media presence in the region, supported by