Platforms Featured Southeast Asia

E-commerce SaaS platform Ginee ties with ZALORA to help merchants drive traffic, sales

Jakarta, Indonesia – Southeast Asia’s e-commerce merchant services technology platform, Ginee, has partnered with fashion e-retailer ZALORA to help merchants drive traffic and maximise revenue on their product-level pages on Ginee. This collaboration is part of Ginee’s mission to integrate with multiple marketplaces and e-commerce platforms to help businesses grow sales and manage their stores efficiently.

Ginee provides a SaaS Enterprise Resource Planning (ERP) platform to help online sellers easily manage day-to-day operations and customer relationship management via multiple marketplaces, as well as offering warehouse management services (WMS).

Meanwhile, ZALORA is an e-commerce platform focused on fashion, beauty and lifestyle, carrying products from over 3,000 international and local brands. It has established a presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.

Sely Adelina, brand acquisition associate manager at ZALORA, noted that their easy API integration with Ginee will accelerate digitalisation and e-commerce growth in Indonesia and across SEA, especially post-pandemic. 

“As a leading fashion and lifestyle e-commerce pioneer in the region, we’re excited to help online sellers on Ginee tap into this growing pool of digital, mobile-first shoppers who are looking to buy not just daily necessities but also online fashion, beauty and lifestyle products,” she said.

Meanwhile, Evelyin Wu, Ginee’s head of SEA, commented they are very excited about this partnership with ZALORA, the leading fashion e-commerce pioneer in this region. 

“Through our integration with ZALORA, we enable thousands of online sellers on our Ginee ERP (Enterprise Resource Platform) platform to run and manage their business easily and efficiently through a single platform, from CRM and order/inventory management to sales reports and accounting and even to warehouse management and last-mile delivery,” said Wu.

Just recently, Ginee has also partnered with TikTok Shop to provide a new online shopping experience for brands and merchants to reach their consumers through TikTok Shop, an exclusive and innovative marketplace where entertainment meets commerce that is fully integrated into TikTok, bringing together online sellers, buyers, and creators.

Platforms Featured APAC

Fandom appoints Yamini Joshi as managing director for sales in APAC

San Francisco, USA – Fandom, a global fan platform, has appointed Yamini Joshi as its newest managing director for sales in APAC. She is currently based in Singapore and will report to Ken Shapiro, chief revenue officer at Fandom.

Through his new role, Joshi will be responsible for growing Fandom’s business in the APAC region, including the development and execution of revenue growth and monetization strategies and creating scalable, client-centric category solutions that utilise the full power of Fandom’s portfolio.

She brings into Fandom 20 years of experience in the media and digital industry. She has a keen understanding of media platforms in Asia across broadcast, digital and print, having worked with corporations like Fox, RTB House and Financial Express.

Prior to joining Fandom, she was previously the SVP for sales for APAC and Middle East at Fox Networks, where she built a multi-million dollar business driven through key partnerships with clients like Unilever, P&G, Samsung, L’oreal, Toyota, Canon amongst others.

Speaking about Joshi’s appointment, Shapiro said, “Fandom is in a period of explosive growth and our advertising organisation has seen increased market demand internationally – and specifically in our APAC territory. I’m pleased to bring in a strong leader like Yamini to take Fandom’s brand to new levels.”

He added, “Her impressive tenure in the media and entertainment industry will allow us to grow opportunities with our ad partners and build out our international business across multiple verticals in TV, streaming, gaming and film.”

Technology Featured Global

SugarCRM introduces integrated ‘playbook’ functionality to support CRM automation process

California, USA – Global software company SugarCRM has recently introduced its new integrated ‘playbook’ functionality which allows support of guided selling and advanced CRM process automation. 

Through the new functionality, the no-code toolset enables business users to easily design, visualise, and automate sales, service and marketing processes. SugarCRM customers can create playbooks and templates for sales plays, sales methodologies, guided selling, service processes, lead nurturing and more.

Said functionality follows the recent acquisition of plug-in solutions AddOptify, a provider of guided selling solutions for SugarCRM customers worldwide. The solutions have aided SugarCRM customers through enabling mid-market companies to translate their customer engagement best practices into playbooks to optimise both the user and the customer experience at every stage of the customer journey.

For the company, the need for sales engagement technologies was accelerated by the pandemic and their use is increasingly becoming a key factor in defining and distinguishing high-functioning customer-centric sales organisations. 

Rich Green, chief technology officer and chief product officer at SugarCRM, said that the new functionality will allow customers to leverage proven playbook capabilities within the Sugar platform to streamline sales processes, improve marketing operations and optimize customer service execution.

“This empowers sales, marketing and customer success teams to boost buyer engagement, drive greater customer trust and satisfaction, improve win rates and increase revenues. It also reflects Sugar’s commitment to offer more no-code/low-code capabilities designed to put change in the hands of non-technical business users,” Green stated.

In the near future, SugarCRM plans to provide additional out-of-the-box playbooks and templates for processes including lead qualification, customer on-boarding, case management, troubleshooting and other human-in-the-loop customer interactions spanning the sales, marketing, and service realms.

Platforms Featured Southeast Asia

This new price checker allows users to check the best deals for 11.11 sales festival

Singapore – As 11.11 sales consistently draws record numbers, this year’s sale event is likely to be bigger than ever. This means come event day, there will be a list of offers from countless sellers, many with additional coupon discounts. 

To accommodate online user demand for these online deals, e-commerce aggregator iPrice has launched its ‘Price Checker’ service to help shoppers find the lowest prices on 11.11. This will be launched across six countries namely Malaysia, Indonesia, Singapore, the Philippines, Thailand, and Vietnam.

With the iPrice Price Checker, shoppers are notified which seller provides the best discount for their favorite products. In addition, the service aims to save shoppers the time and trouble to track prices across multiple e-commerce sites and sellers. 

To use the service, online users must click the ‘Buy on 11.11’ button on the ‘Price Comparison Page’ option on iPrice’s site. The user will then be sent an email on the 11th of November about the item’s price drop. 

Through the feature, the user is able to make the purchase right away by clicking a link to the product in the email. Consumers can subscribe to any number of product prices they want to track. 

“We continue to bring a greater level of trust, convenience, and transparency with everything we do. The iPrice Price Checker fulfils our mission to help shoppers save money through a convenient shopping experience. We will notify them on 11.11 about the lowest price of any item they choose among tens of thousands of products across the region,” said Heinrich Wendel, chief product officer at iPrice.

According to iPrice, shoppers can expect more new features in the coming months.

SME Featured Southeast Asia

New study finds SG MSMEs expect more sales overseas than at home, other sentiments on export

Singapore – E-commerce has provided businesses accelerated growth due to convenient access to the market for both sellers and buyers. Export is one of them and according to the latest MSME study by Amazon, MSMEs in Singapore anticipate greater sales growth prospects overseas than at home, with 35% of small businesses against 13% respectively. Currently, close to one-quarter (24%) of MSMEs in the country conduct B2C e-commerce, which of more than 90% use it for export.

The study found that Asia Pacific countries – Malaysia, China, Australia, Indonesia, and Thailand – are seen as the top five e-commerce export markets in five years’ time, or by 2026. About 87% of those surveyed locally in Singapore agreed that e-commerce is critical for their ability to export, with top motivations including the ability to reach overseas customers, access to sales and marketing tools that are available on e-commerce marketplaces, and support for logistics and payments provided by these marketplaces.

So what would hinder companies to realize their export strategies? According to the report, key challenges foreseen by Singaporean MSMEs can be narrowed down to three categories – barriers in cost, regulation, and information and capabilities.

High cross-border shipping costs came out as the most common challenge faced by Singapore MSMEs with 81%. The study notes that while Singapore offers a robust range of grants to support local businesses on their e-commerce export journeys, about one-third of small enterprises (32%) surveyed admitted that they will find further support valuable.

Additionally, over three-fourths (78%) of MSMEs surveyed cited a lack of clarity in import regulations as a key barrier to selling overseas via e-commerce, while only 19% believe that current advisory support on importing regulations is sufficient.

Lowered confidence to compete in the global arena also emerged as a sentiment, where 72% of MSMEs in the country believe they lack the ability to fare well versus other sellers globally. Still within technical issues, 71% admitted that they are unsure of foreign consumers’ demands and preferences.

At large, the study found that the annual value of (B2C) e-commerce exports in Singapore is estimated at S$1.4b in 2021 and could reach S$3.5b in 2026 if MSMEs accelerate their pace of using e-commerce to sell overseas. MSMEs are estimated to contribute 45% of Singapore’s B2C value of e-commerce exports in 2021.

SME Featured Southeast Asia

6 of 10 small businesses in SG on ‘survival mode’ amid new COVID waves

Singapore As the peril of new waves of COVID-19 outbreaks looms, around 59% of small businesses in Singapore or around six out of ten of them say that they are basically on ‘survival mode’ in terms of operations, a new survey from global services company American Express shows.

The survey notes that only 28% of local businesses say that they are ‘thriving’, while 12% of local businesses note that they are at risk of closing their operations. About 1% of the business respondents replied that they have closed down their operations.

Despite the cautionary mood among the majority of these businesses, about 67% of the respondents are ‘cautiously optimistic’ about their future, noting that this year’s annual sale will be a lot higher compared to their pre-pandemic sales during 2019.

Reasons to note such optimism include increase in revenue from expanding their businesses online (46%), support from new customers (44%), and continued support from regular customers (40%).

In addition, 71% of respondents shared they are optimistic they can thrive in the new normal—with 76% having made adjustments to sustain their business in the next 12 months. The top two changes businesses plan to make in the new normal are to focus more on e-commerce and communicate more with customers via social media.

Ho Yat-Wai, country manager at American Express Singapore, notes that while local businesses are more optimistic after almost two years since the pandemic started, its volatility weighs heavily on business leaders’ ‘minds’, adding that the recent spike in local cases is an example of the fluidity of the situation and difficulty in planning.

However, optimism alone would not drive businesses forward, the study noted, as the uncertainty for concrete business plans to move forward are still prevalent. Only 45% of business leaders state a clear long-term strategy compared to 84% before the pandemic. Meanwhile, Another 25% changed their business strategy to become more agile to better respond to changes, rather than focusing on long-term planning. Among those who do not currently have a business plan, 23% attribute it back to uncertainty.

Technology Featured East Asia

Smartphone brand Realme reaches 50M unit sales milestone: report

Shenzhen, China – Chinese smartphone manufacturer Realme has recently crossed the 50 million smartphone units sales, report from market research company Counterpoint said.

According to the report, the brand grew by 132% quarter on quarter (QoQ) and has also recorded a high level of quarterly shipments of 14.8 million units. 

Abhilash Kumar, research analyst at Counterpoint stated, “Realme grew to become one of the top 5, or even top 3, brands in its key markets, including India, Indonesia, Bangladesh, Philippines and some other Southeast Asian countries.

With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, Realme has emerged as the most resilient brand during and after the pandemic crisis,” Kumar also added, commenting on the brand’s trendsetting image that ‘clicks’ with the younger generation through design and affordable prices.

Expanding to 61 markets globally, Realme has since then been a popular brand choice, such as in India that saw 1 million smart individual audio devices purchases.

Sky Li, Realme’s CEO commented, “At Realme, we live out our philosophy, which is to dare to leap into the forefront of innovation, design and product value, which is something young people can identify with.” 

The brand, founded in 2018, has since then diversified to other products including smart audio, visual, and lifestyle products. 

Marketing Featured Southeast Asia

Hive Marketing partners with 360 Marketing Services to expand digital portfolio

Petaling Jaya, Malaysia – Home-grown digital marketing platform, Hive Marketing announced that it has formed an exclusive partnership with Singapore’s field force and trade marketing company, 360 Marketing Services to expand its digital portfolio.

360 Marketing Services delivers solutions including sales, auditing, data insight management, and consumer activation. The partnership is in line with Hive Marketing’s mission to deliver more value and content for its customers and brands, doubling down on brand awareness to a wider target market. 

Matthew Wong, managing director of Hive Marketing notes that since the lockdown in Malaysia, various industries have seen an escalating demand to showcase their products and services using digital platforms . With the 360 Marketing partnership, its clients will now be able to engage with over a combined 30,000,000 users. Furthermore, the partnership, Wong said the partnership integrates people with like-minded communities and empowers them to share, trade, barter or help one another while offering brand digital services with competitive rates.

Meanwhile, Managing Director of 360 Marketing Services Carolyn You reflects the same sentiments. According to Wong, synergy with Hive Marketing will enable both to provide a range of integrated sales and marketing solutions that will increase its clients’ sales and brand presence across Singapore and Malaysia.

Finally, Wong added that the partnership will enable both parties to tap into new markets, reach and engage with a diverse range of audiences while hopefully, creating an unrivaled presence in the industry.