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Platforms Featured Southeast Asia

E-commerce SaaS platform Ginee ties with ZALORA to help merchants drive traffic, sales

Jakarta, Indonesia – Southeast Asia’s e-commerce merchant services technology platform, Ginee, has partnered with fashion e-retailer ZALORA to help merchants drive traffic and maximise revenue on their product-level pages on Ginee. This collaboration is part of Ginee’s mission to integrate with multiple marketplaces and e-commerce platforms to help businesses grow sales and manage their stores efficiently.

Ginee provides a SaaS Enterprise Resource Planning (ERP) platform to help online sellers easily manage day-to-day operations and customer relationship management via multiple marketplaces, as well as offering warehouse management services (WMS).

Meanwhile, ZALORA is an e-commerce platform focused on fashion, beauty and lifestyle, carrying products from over 3,000 international and local brands. It has established a presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.

Sely Adelina, brand acquisition associate manager at ZALORA, noted that their easy API integration with Ginee will accelerate digitalisation and e-commerce growth in Indonesia and across SEA, especially post-pandemic. 

“As a leading fashion and lifestyle e-commerce pioneer in the region, we’re excited to help online sellers on Ginee tap into this growing pool of digital, mobile-first shoppers who are looking to buy not just daily necessities but also online fashion, beauty and lifestyle products,” she said.

Meanwhile, Evelyin Wu, Ginee’s head of SEA, commented they are very excited about this partnership with ZALORA, the leading fashion e-commerce pioneer in this region. 

“Through our integration with ZALORA, we enable thousands of online sellers on our Ginee ERP (Enterprise Resource Platform) platform to run and manage their business easily and efficiently through a single platform, from CRM and order/inventory management to sales reports and accounting and even to warehouse management and last-mile delivery,” said Wu.

Just recently, Ginee has also partnered with TikTok Shop to provide a new online shopping experience for brands and merchants to reach their consumers through TikTok Shop, an exclusive and innovative marketplace where entertainment meets commerce that is fully integrated into TikTok, bringing together online sellers, buyers, and creators.

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Platforms Featured ANZ

Afterpay launches new analytics platform catered to merchants

Sydney, Australia – Australia-based buy now pay later (BNPL) global fintech platform Afterpay has announced the launch of Afterpay iQ, its new dedicated analytics platform catered to merchants using their services.

With this powerful new tool, brands can gain access to valuable customer-centric analytics to help optimize investment and drive growth.

Entailed within the new analytics platform are AI-powered insights, visualizations, and real-time data are delivered in one, highly accessible self-service user interface. Furthermore, brands can evaluate marketing performance, omnichannel shopping volumes, and demographic summaries down to the store level.

Lastly, there is an embedded recommendation engine in the platform that offers insightful actions to optimize business performance based on analytics.

The launch of the platform coincides with Afterpay’s launch of their quarterly report on millennial and Gen Z spending, where they found that millennial and Gen Z share of spending will increase to 48% by 2030, demonstrating their continued strong influence on the economy as these cohorts reach peak earning years. The report also showed that this generation has an increasing preference for BNPL.

“Gen Z and Millennials are driving change at the intersection of culture and commerce – so it’s no surprise they have been key adopters of Afterpay and BNPL more generally,” said Mark Teperson, chief strategy officer at Afterpay.

Furthermore, they also noted that spending by Gen Z and millennials has recovered faster than older generations, up an average of 13% from pre-pandemic levels. Small-business spending is also increasing among this generation – up an average of 220% since early 2020.

“Having built our business by connecting this next generation of shoppers to the best brands in the world, Afterpay is in a strong position to help its retailers navigate this demographic by providing unparalleled insights into the world’s hardest to reach customer cohorts,” Teperson concluded.

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Platforms Featured Southeast Asia

Fintech Xendit partners with BillEase for cardless installment option in PH

Manila, Philippines – Xendit, the Indonesian-based fintech, has partnered with Philippine-based ‘buy now, pay later’ solutions BillEase in bringing cardless installment options in the Philippines through their new joint solution ‘PayLater’ that allows merchants to offer convenient, card-free installments where the majority of shoppers remain cardless or unbanked.

Xendit, which allows merchants to accept payments online, makes it easier for merchants to provide an affordable and transparent installment option at checkout through a single integration. This means Xendit’s merchants can now add BillEase as a payment option. By offering BillEase at checkout, merchants can give their customers the option to split the cost of their purchases into installments either monthly or bi-weekly with no hidden fees.

Xendit merchants that offer BillEase can allow customers to pay for their purchases online in monthly installments and pay the app over a period of three, six, nine, or 12 months with monthly interest rates between 0 to 3.49%. Merchants can also choose to offer 0 percent annual percentage rate (APR). For example, a PHP 18,000 purchase would only cost PHP 2,500 over 6 months at 0% APR.

Furthermore, the partnership with BillEase allows merchants to connect to Xendit’s API and enable other BillEase’s payment services, namely, ‘Pay in Installments’ which enable customers to enjoy fully-financed purchases and spread payments over time at a zero-to-low interest rate, and ‘Pay with Down Payment’ where customers can pay 1/3 upfront and pay the rest in installments.

“Shoppers are increasingly looking for alternative ways to pay, and merchants who offer flexible payment options can rapidly improve their conversion rates and increase average order value. We’re excited to partner with Xendit to help Filipino merchants grow more by removing unnecessary challenges customers face at checkout, especially for those who are unable to use credit and debit cards,” said Georg Steiger, co-founder and CEO of First Digital Finance Corporation, the fintech behind BillEase.

Yang Yang Zhang, managing director of Xendit Philippines said their partnership aligns with their company’s mission to provide merchants with various payment options to allow their business to grow.

“Partnering with BillEase is crucial as the demand for installment solutions has grown in recent years, partly fueled by the pandemic. Additionally, merchants also see a huge demand from their consumers for this type of payment option. That’s why we’re excited to bring our PayLater solution to online retailers in the country,” Zhang stated.