Singapore – To strengthen payments and digital marketing throughout DFS’ broad network of brick-and-mortar and online retailers, DFS Group and Ant Group have partnered together in a global partnership. Because of Alipay+ it would enable DFS to provide its clients with an inclusive digital experience as it recognizes the trend of consumers adopting digital lives.
In this partnership, DFS and Ant will collaborate to deploy marketing cooperation, thereby increasing DFS’s visibility directly within Alipay and Alipay+ partner wallets’ apps. This collaboration aims to offer more targeted, personalised, and relevant rewards to shoppers, including exclusive offers, to enhance their shopping experience.
By integrating Alipay+ as a payment option, DFS enables cross-border payment acceptance from mobile wallets, making it convenient for travellers from the Chinese mainland, Hong Kong SAR, Malaysia, Philippines, South Korea, and Thailand to use their home mobile wallets for payments.
Speaking about the partnership, Long Chiu, executive vice president, global marketing and digital ventures of DFS Group, said, “This alliance with Ant Group is not just about numbers and statistics, it’s about creating a seamless and exceptional experience for travellers and shoppers. Our commitment to excellence and customer satisfaction will be elevated to new heights through this collaboration.”
He added, “With Ant’s expertise and our passion for innovation and providing unforgettable services, there is no doubt that we will achieve remarkable success together.”
Meanwhile, Dr. Cherry Huang, general manager of Alipay+ offline merchant services, Ant Group, expressed, “We are excited to strengthen our partnership with DFS, evolving to now incorporating more mobile wallets, marketing capabilities and D-Store online-offline integration via Alipay+.”
She added, “DFS is a favourite retail destination amongst tourist right at the beginning and end of their trip, and we believe this partnership will sweeten travellers’ experience. As travel resumes, we aim to help more brands cater to these new digital-first habits and drive continued visibility and growth for them.”
