Hong Kong – DFI Retail Group (DFI) has unveiled key leadership appointments to strengthen its strategic direction and digital capabilities. Ella Chan has been named group chief strategy officer, while Wee Lee Loh will expand his role as group chief digital and yuu Rewards officer.
Starting 1 April 2025, Chan will lead corporate strategy, mergers and acquisitions, investor relations, and customer insights as group chief strategy officer.
Chan has over 20 years of experience in global strategy, transformation, and innovation within the retail and consumer sectors. She has held roles at Walmart in the US, China, and Hong Kong, focusing on business growth and operational improvements.
Chan has also led initiatives focused on driving sales growth, introducing digital innovations, and developing retail formats adapted to changing consumer preferences.
Meanwhile, in his expanded role as group chief digital and yuu Rewards officer, Loh will oversee yuu Rewards, retail analytics, and retail media.
Loh, who joined DFI in September 2023, has a background in digital transformation and e-commerce. In his expanded role, he will focus on utilising data-driven insights and digital tools to support customer engagement.
The appointments of Chan and Loh reflect DFI Retail Group’s focus on strengthening its leadership team to support strategic growth and operational development in the evolving retail sector.
Scott Price, group chief executive at DFI Retail Group, said, “We are pleased to welcome Ella to our leadership team and to expand Wee Lee’s responsibilities. I’m confident their leadership will further strengthen our ability to respond to evolving customer needs, empower our people, and deliver sustained value for our shareholders as we continue driving growth and innovation across the business.”
