Singapore – Loyalty programme yuu Rewards Club is celebrating life’s wins in a new campaign celebrating its 2nd anniversary in Singapore.
The campaign titled ‘Life is Better with Double yuus,’ aims to spread positivity by turning L’s (losses) into W’s (wins). Conceptualised with social media marketing agency GOODSTUPH, the campaign encourages customers to shift to an optimistic perspective amidst stressful situations in life.
yuu Rewards Club is launching the experiential pop-up ‘Double yuu Festival,’ where attendees can share their losses with mascot yuuki and receive rewards in return. The rewards include vouchers and limited-edition merchandise.
Additionally, festival attendees can visit booths where they can collect stamps and exchange them for freebies. They can also join a lucky draw where they can get the chance to win a beach vacation for two.
The festival will be held at Suntec City until Oct. 20. Meanwhile, the integrated marketing campaign has been released on various channels, including television, radio, and social media.
yuu Rewards Club was created by the technology venture minden.ai, which enables interactions between brands and consumers.
“yuu Rewards Club turns 2, and we’re showering our Members with even more ways to win. By fostering a strong ecosystem of partner brands, we continue to deliver value and convenience to our 1.7 million Members on the App,” Jacky Mak, brand marketing director at minden.ai, said.
“We look forward to turning our Members’ ‘losses’ to ‘wins’ through the multitude of Offers and Rewards every time they shop with yuu. For example, Members can enjoy Super Duper Rewards, which include discounted vouchers at over 50% off. We hope to encourage our Members to celebrate little wins and immerse in life’s feel-good moments,” Mak added.
