Mumbai, India – Media agency dentsu X has won the digital mandate for multinational consumer goods company Reckitt in India, which includes strategy and planning across offline and digital. The media agency has been handing the offline media mandate for Reckitt India since 2020.
Speaking on the win, Divya Karani, CEO for media at South Asia at dentsu commented, “This win certainly reflects our client’s confidence in dentsu’s ability to make a meaningful difference to their businesses.”
Meanwhile, Roopam Garg, CEO at dentsu X, said that their long-term partnership underlines Reckitt’s confidence in their expertise and that they look forward to working with the brand on driving consumer centricity and innovations.
“With a distinct viewpoint on the evolving communication landscape, dentsu X believes in providing experiences that go beyond conventional media exposures. This consolidation certainly empowers us to drive the desired seamless consumer experience,” Garg said.
Lastly, Gaurav Jain, senior VP for South Asia at Reckitt, commented, “We’re excited to expand our relationship with dentsu X. They understand our brand, our vision and our way of working. We are confident that dentsu X will continue to assist us in engaging with our audience while also contributing to our commercial objectives.”