Singapore – Dentsu has announced the dual appointments of Ganga Chirravuri as president of product and development for APAC and Matt Farrington as president of investment and trading for APAC. These strategic appointments underscore dentsu’s commitment to driving innovation and growth through its client solutions across the APAC region.
Chirravuri joined dentsu in March 2023 and has been instrumental in delivering a new and improved holistic product stack, elevating the competitiveness of our solutions. He brings nearly 25 years of experience in product management and technology development and has deep, unmatched knowledge of both media and customer platforms.
In his new role, he will continue to drive the strategic development of dentsu’s digital and data product portfolios, leading a team of talented engineers to build scalable, commercial solutions that are customisable to client, brand and market needs and drive incremental performance improvement of client’s ad dollars.
Prior to dentsu, he has extensive experience in software and product technology with a decade at Verizon and more recently as chief product officer at Shopmatic and chief technology officer at CtrlShift.
Speaking on Chirravuri’s appointment, Christina Lee, chief technology officer at dentsu APAC, said, “Ganga’s future mindset, creativity and long-term perspective has enabled the delivery of a product suite designed with client needs at the core, driving the effectiveness and competitiveness of our offering. More broadly, our Data & Technology evolution continues at pace and I’m delighted Ganga will spearhead this important agenda and unlock future, sustainable growth for our clients across all our brands in media, creative and CXM.”
Meanwhile, Farrington brings over 20 years of experience across modern and emerging media ecosystems having worked at agencies including GroupM and Omnicom, occupying leadership roles across both Australia and Singapore. He joins dentsu from Yahoo where he was the head of Partnerships & Investment, APAC and led the investment strategy for Yahoo AdTech across the region, including establishing multi-market holding group partnerships and overseeing all deal and investment activities.
For his new role, he will focus on developing high-quality media investment solutions that deliver sustainable, value-enhancing outcomes for clients, build leading capabilities within our agency disciplines, and strengthen relationships with key partners. His extensive background positions him well to lead and develop commercial partnership frameworks that create value for all stakeholders – its partners, teams, and clients.
Prerna Mehrotra, chief client officer and CEO of media for APAC at dentsu, said, “New media ecosystems are redefining the possibilities of what media can deliver. To win in this unbounded era we need to integrate media with data, technology, creativity, production, sports and entertainment to create new, deeply connected propositions that accelerate new revenue streams for clients. This starts with having visionary talent who fundamentally understand the complexity of the landscape, the opportunities for growth and how to realise it. It starts with our craft.”
He added, “These appointments are testament to that dedication to craft and innovation; Ganga and Matt’s roles mark a significant step-up, not only in capability but in our ability to deliver integrated, ‘++’ solutions for clients, delivering unparalleled impact by being client-first, craft-led and digitally ahead,” added Prerna Mehrotra.”
