Kuala Lumpur, Malaysia – Dentsu has appointed Bala Pomaleh as CEO of Media at dentsu Malaysia. Effective 3 March 2025, Bala will report to Audrey Chong, CEO, dentsu Malaysia.
A revered media leader in Malaysia with 20 years of management experience under his belt, Bala returns to dentsu after close to nine years at IPG Mediabrands, where he was pivotal in establishing the network as its CEO. Prior to that, he was with Carat Malaysia, part of dentsu media brands, for four years.
Speaking on his appointment, Bala said, “It is great to be able to come back to the familiar sense of excellence and community that make up the very essence of our dentsu network. This is a winning formula that sets dentsu Malaysia apart as we continue to innovate to impact our clients, our people and our society in an ever-changing landscape. I can’t wait to break new grounds together with our one integrated dentsu team going forward.”
Meanwhile, Chong commented, “There is no better leader to take on this elevated role as CEO of our Media business in Malaysia than Bala. As a well-respected and award-winning industry veteran, Bala combines acute business acumen with a grounded passion for talent development. I am therefore delighted to welcome him back to the dentsu network where he will undoubtedly be a transformational force for our clients and our people.”
She added, “We are building a future-ready agency of tomorrow so that we can be the game-changing partner for our clients today. As we continue to push the boundaries of innovation and excellence, I am excited that we have a reinforced leadership team that will take dentsu Malaysia to new heights for our clients while staying committed to nurturing our talents to be the future of our industry.”
