Singapore – dentsu Singapore, a digital marketing communications company, has appointed Rahul Thappa as managing director of customer experience management (CXM) and media to strengthen its adtech and martech offerings. The appointment is effective immediately.
With his expertise in customer analytics, adtech, and martech, Thappa has been deemed a veteran with over 20 years of experience in the media industry. He has previously led innovation in pay-TV platforms, marketing agencies, and content companies.
Having focused on the markets of Malaysia and Singapore for digital transformation, Thappa also showcases a deep understanding of brands’ needs in the region.
Prakash Kamdar, chief executive officer of dentsu Singapore and dentsu’s clients & solutions in Southeast Asia, commented, “We embarked on our integration journey at dentsu Singapore five years ago so that we can truly serve our clients with seamless streamlined offerings, efficiently and effectively. With the sharp acceleration of digital transformation in recent years, the convergence of our martech and adtech solutions will now continue to set us apart with clients seeking to optimise their investments in building consistent and connected customer journeys.”
“Rahul’s strong track record in both fields, coupled with his intimate appreciation of the landscape in our region, will serve to bring out the best synergies of our offerings to further drive business growth and excellence for our clients,” Kamdar added.
Thappa commented, “As digital marketing evolves at an unprecedented pace, it’s clear that adtech and martech need to work together seamlessly to deliver truly innovative solutions. This isn’t about choosing one over the other – it’s about integration and collaboration. Dentsu Singapore has always led the way with its unified approach, and as we further harmonise and align our CXM and Media solutions, we’re making it even easier for clients to navigate complexity. This means creating end-to-end experiences that are powered by data, driven by creativity, rooted in insights, and enabled by cutting-edge technology.”
“I’m thrilled to join this award-winning team and lead a group of talented professionals whose passion and expertise consistently push boundaries. I’m equally excited to collaborate with accomplished peers and contribute to a culture that drives innovation and excellence,” Thappa said.
