China – Dentsu China has unveiled a series of senior leadership appointments, reinforcing its commitment to providing client-centric, integrated solutions aimed at driving accelerated growth and transformation throughout the entire customer value chain.
Leading the new appointments is Guang Cui, who will take on the role of CEO for Dentsu Creative China while continuing his position as chief business officer for Dentsu China’s Japanese client business.
Cui brings over two decades of expertise in marketing strategy, brand consulting, and integrated marketing across Japan and China. In his new role, he will play a pivotal role in revitalising Dentsu’s Japanese client business in China while unlocking the full potential of the “One Dentsu” vision within Dentsu Creative.
Joining Cui is Cindy Lee, who has been appointed CEO of Dentsu Creative East China. Known for her strong commitment to innovation and client leadership, Lee has been instrumental in shaping Dentsu’s creative services and driving success over the years.
Lee has consistently led her teams in delivering impactful creative experiences for both brands and consumers. Previously, she headed Isobar China, and with her strong track record of driving growth and fostering collaboration, Cindy is set to further enhance Dentsu’s client value across East China.
Dentsu also appointed Tommy Li as CEO of Dentsu Media China. Bringing over 20 years of industry experience, Li is focused on transforming and elevating Dentsu’s media business, including its brands—Carat, iProspect, and Dentsu X—along with enhancing practice capabilities, solutions, ecosystem partnerships, and talent development.
Under his leadership, Li will drive the media business to further solidify its pivotal role as a key growth engine for Dentsu’s clients.
Additionally, Jeffery Cao, vice president of Amplifi China, has been named leader of trading and investment for Dentsu China, bringing over 20 years of industry expertise. Laurien Lee, CEO of iProspect China, will also expand her leadership role to drive growth across the media business.
Derek Huang, practice president of CXM and CEO of Merkle China, will remain in his role to drive the modernisation of Dentsu’s capabilities in experience, data, AI, and technology. Chris Chen will continue as chief creative officer and practice president of creative, infusing transformational creativity across all client services. Together with Tommy Li, these core practice leaders will enhance and integrate Dentsu’s services to deliver innovative, AI-driven, and values-focused growth for clients.
Dentsu also brought back veteran Richard Frampton as chief strategy officer for Dentsu China. Joining the senior leadership team, Frampton will oversee the vision and strategy for Dentsu China’s client portfolio, developing integrated, end-to-end solutions to drive growth, profitability, and client satisfaction.
With nearly 20 years of experience, Frampton has crafted data-driven, creative strategies for major brands like Coca-Cola, Microsoft, and L’Oréal. He is a known champion of marketing transformation and will leverage his expertise to guide Dentsu’s clients through the evolving marketplace and deliver impactful, tailored solutions for growth.
Meanwhile, Ami Qian will advance brand growth at Dentsu China in her new role as chief transformation and marketing officer. She will drive the transformation of the enterprise, oversee brand marketing, change management, and corporate communications, and strengthen the “One Dentsu” culture through key external partnerships.
Finally, Jianhao Chen, a seasoned expert in software innovation and digital transformation, has been named chief data and solutions officer for Greater North Asia while maintaining his role as chief technology officer at Merkle China.
In this expanded role, Jianhao will lead the solution centre team to collaborate with Dentsu’s practices, leveraging advanced technologies to transform client services through innovative tools and comprehensive data. His expertise will be key in modernising Dentsu’s approach and delivering exceptional value to our clients.
Chun Yin Mak, CEO of dentsu China and practice president of CXM/Merkle APAC, commented, “We are thrilled to announce these exciting new leadership positions, appointments, and promotions that represent a new chapter in dentsu China’s journey towards greater success and innovation. Our leadership team is equipped with the right blend of expertise, passion, and vision to drive meaningful growth for our clients and push the boundaries of what is possible in this most exciting and advanced marketplace.”
Jennifer Tang, CEO of Greater North Asia and Taiwan, added, “This is an important milestone that underscores our commitment to nurturing and attracting top talent, which remains our most valued asset at dentsu. Our local and diverse leaders represent the next generation of dentsu China under Chun’s leadership. Their industry experience, passion, deep expertise, and strategic insight not only position us to deliver innovative, precedent-setting solutions but also give us the confidence to realise our growth ambitions in China as a core part of our Greater North Asia and Asia Pacific business.”
