Singapore – In its continuing expansion in Asia for its customer experience (CX) and digital transformation strategies, digital experience management software Sitecore has appointed cloud and IT executive Saurabh Pandit as its newest vice president for Asia.
The appointment of Pandit strengthens Sitecore’s presence in the market and is part of the company’s ambitions to grow aggressively in the wake of the US$1.2b funding secured in January. His new role will include India, Southeast Asia, and the Greater China region.
Prior to his new role, he was formerly regional director for JAPAC at marketing automation provider Resulticks, as well as head of IBM Watson Customer Engagement across the ASEAN region, and has held senior digital marketing alliance roles at Adobe.
Before moving to Singapore, Pandit held cloud management roles at Adobe and Microsoft in India.
“Sitecore has a plan to provide business with marketing cloud technologies that transform the way they operate, and I am excited to be part of that. My expertise is in technical transformation and change and bringing the benefits of IT and digital to enterprise and mid-market customers,” Pandit said, regarding his appointment.
Pandit will report to Sitecore’s Asia-Pacific and Japan President Mark Troselj. He brings more than twenty years of business and executive management experience.
“Saurabh Pandit has the proven leadership and experience in driving digital transformation and customer experience innovation to support Sitecore’s growth in the Asian region. Companies across the region are looking for counsel and guidance in meeting the challenges of becoming a digital-first organization, and Saurabh delivers that experience,” Troselj commented.