Singapore – Global media company dentsu international has appointed former global co-president at dentsumcgarrybowen, Merlee Jayme, to now assume the role of chief creative officer for the APAC region.
Jayme will have the new appointment as an additional role, continuing as part of the core team in the global creative experience council at dentsu and sponsor of the region’s Diversity, Equity, and Inclusivity (DEI) program.
Jayme first joined the group through dentsu’s acquisition of her creative agency, bringing with her extensive experience in the creative sector. She is also known as a passionate advocate for the power of ideas in changing the world and DEI.
As part of her new role, Jayme will be responsible for creative excellence across dentsu’s creative and experience agencies in the region. These agencies include Isobar, dentsumcgarrybowen, and creative agencies under the house of dentsu, such as dentsu One, dentsu Webchutney, and Taproot dentsu.
Commenting on her new role, Jayme said that she is excited to be back in her home region, working hand-in-hand with their amazing colleagues in APAC to create great work that matters for the clients.
“My global role at dentsumcgarrybowen has opened my eyes to the integrated opportunities we can create to push creativity and innovation, solving our client’s problems with all creative capabilities across dentsu,” said Jayme.
Meanwhile, Jean Lin, the global CEO of creative at dentsu international, commented, “Merlee’s inclusive creative leadership, Asian roots, and global experience work brilliantly to deliver idea-led transformation in APAC, one of the most vibrant playgrounds for business creativity. We have an ambitious plan for APAC and are thrilled to have Merlee focus on the region she calls home.”
Dentsu APAC’s CEO Ashish Bhasin shared that Jayme’s creative ability speaks for itself and her entrepreneurial spirit, creativity, and innate ability to get the best out of the people she works with make her truly unique.
“I am excited to see her instill further excellence across our agencies and unleash the potential of our creative business, driving deeper connections with our clients and the consumers they’re talking with,” said Bhasin.
