Jakarta, Indonesia — Creative and communications network dentsu in Indonesia has announced the appointment of Aloysia Dian Anggraeni as CEO of media service line, and Laode Hartanto as its first chief growth officer. The company said the move further strengthens its executive leadership team as it aims to deliver more transformative solutions offering.
Anggraeni holds an extensive understanding of the industry as she brings over 17 years of advertising experience to the new role. She started her journey in dentsu as head of global clients in ad agency Carat Indonesia, afterwards taking over the role of general manager in media agency Vizeum Indonesia with great success. With her notable leadership, she has led the merger of Vizeum and Main Media, and eventually served as the managing director of Carat and Vizeum Indonesia.
Conversely, Hartanto is recognized as a highly driven and strategic professional, bringing with him over 15 years of experience in driving clients’ growth of high-value media and tech companies namely Gojek, Emtek Group, Facebook, and MNC Group. Hartanto has steered exponential sales growth for years and mastered a wide spectrum of advertising and marketing solutions ranging from conventional media to modern digital media.
As chief growth officer, Hartanto will collaborate across dentsu’s three service lines – creative, media, and CXM to provide further impetus for dentsu’s ongoing growth, with a focus on strengthening the partnership with clients to scale new heights for their business.
Anggraeni and Hartanto will both join dentsu Indonesia’s executive team reporting directly to Prakash Kamdar, CEO of dentsu Indonesia and Singapore. Anggraeni’s appointment is effective immediately, while Hartanto’s role is to commence on April 1, 2022.
Sharing his thoughts on the appointments, CEO Kamdar said that Anggraeni is a strong and proven leader who has continuously brought significant impact to dentsu Indonesia ever since she joined dentsu in 2015.
“She will now lead and drive continued growth for dentsu’s Media Service Line, and further accelerates dentsu’s media ambitions and capabilities across our brand units and for our clients. And I also look forward to Tanto joining us and leveraging his unique perspective and deep expertise in advertising to strengthen our partnership with clients and grow their business to new heights,” Kamdar said.
Anggraeni commented on her new role, saying, “I am humbled and honoured to serve as Media CEO of dentsu Indonesia. With the collective efforts of our media leadership team, dentsu’s media service line is very well-positioned in the market in terms of growth, performance, and capabilities. Now, we are ready to push it onwards and upwards even more. I am looking forward to working closely with the board and the entire family to make great strides forward in the coming years.”
Meanwhile, Hartanto also shared his thoughts on his appointment, commenting, “dentsu Indonesia has been known as one of the largest agency networks in the market, I’m very proud and excited to join dentsu as it completes the missing puzzle of my career experience from media, social network, and OTT to finally anchoring in a modern marketing utopia, with the network spans from brands to media, from platform to campaign. I’m confident to bring a new horizon on how an agency can lift brands and continue its successful growth.”
These appointments continue dentsu’s strong momentum in the market including the appointment of Prakash Kamdar as CEO dentsu Indonesia, the recent promotions of Wisnu Satya Putra as CEO for creatives, and Arshad Rahman as CEO for customer experience management, and major client wins across sectors including e-commerce, FMCG, and banking.
Recently, dentsu Philippines has also named Mark Gabriel Chaves as the new head of media for the country.
