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PH creative agency BBDO Guerrero launches eco-friendly ‘The Dissolving Bottle’

Jean Cabico - March 19, 2021

Makati, Philippines – Filipino creative agency BBDO Guerrero has launched an open-source re-design of traditional shampoo packaging, called ‘The Dissolving Bottle’, giving it an eco-friendly makeover.

The Dissolving Bottle aims to make shampoo bars more intuitive by giving them a shape similar to small bottles used in hotels. The shampoo uses zero plastic, which is a great way to reduce wastes.

Each bar is equal to a 90ml bottle of shampoo, weighs 130 grams, and is made with all-organic ingredients by local Filipino manufacturer, The Naturale Market. The partner brands also got a chance to customize their own versions of The Dissolving Bottle.

According to the agency, the product has already been tested with some hotels in the Boracay island and had received great feedback.

David Guerrero, chairman of BBDO Guerrero Creative, said, “We have long been involved with campaigns to fight plastic waste. And with The Dissolving Bottle we have a solution that can clean your hair without a bottle.”

The agency is also offering to supply the molds at cost to artisanal producers for community livelihood projects. Interested parties can inquire at The Dissolving Bottle website.