Auckland, New Zealand – Cannabis Clinic, an institution that provides legal medical cannabis, has appointed DDB Group’s Mango Aotearoa and Tribal Aotearoa to raise awareness of the brand and the benefits of medicinal cannabis.

As the company’s agency partners, Tribal and Mango will work together to raise awareness of medicinal cannabis and its use as an effective and legal, as prescribed by a doctor, treatment for a raft of health issues including pain, sleep issues and anxiety. 

Meanwhile, while Mango will provide media relations for the company, Tribal will focus on delivering creative digital solutions that bring the Cannabis Clinic story to life. 

According to Dr. Waseem Alazher of the Cannabis Clinic, the partnership with Mango and Tribal will help them to educate Kiwis about medicinal cannabis which has an integral role to play in modern medicine.

“We know there is a lot of misinformation out there, and we were looking for an agency partner who had the expertise we needed to educate Kiwis. It’s great to have found that under one roof – we’re thrilled to be working with both Mango and Tribal as one integrated agency to help us share these stories and hopefully change the perception and narrative around medicinal cannabis in New Zealand. If we are able to help even more Kiwis who have not had success with conventional treatments, then we’ll consider this a huge success,” Alazher said. 

James Blair, managing director at Tribal Aotearoa, said, “We pride ourselves on our ability to deliver high-quality, thought-provoking digital experiences that really move people to action and we’re looking forward to delivering results for Cannabis Clinic.” 

He added, “Cannabis Clinic is a great solution for Kiwis who have been living with chronic pain, sleep loss and a host of other issues. We’re really excited to be working with them and our friends at Mango to tell the story of this unique brand that is looking to help so many through the power of medicinal cannabis.”

Meanwhile, Sean Brown, managing director at Mango, commented, “We are so excited to take on a new challenge with such a unique client, and to help New Zealanders live a better life with the use of medicinal cannabis.”

He added “The appointment is fantastic for the team; it’s a fascinating topic and we’ve learned so much already. We have quickly hit the ground running and are looking forward to working alongside Tribal to deliver some amazing results for Cannabis Clinic.”

Australia – DDB Group’s interactive agency Tribal Australia has recently appointed Colin Jowell, former director of innovation agency KPMG UDKU in Australia, to be its first-ever chief strategy officer, to strengthen the agency’s strategic capabilities and credentials. 

Jowell brings with him over 20 years of experience in the industry. He has previously worked in management consulting firm KPMG in 2018 following its acquisition of UDKU, an innovation agency he co-founded in 2013. UDKU is one of the early pioneers of brand-led customer experience design, notably launching Airtasker in its first major campaign, 

Jowell has also led the strategy department at media company M&C Saatchi for several years in South Africa, Malaysia, and Australia. He has also worked with blue-chip clients, such as health insurance agency Medibank, financial services companies AMP and Commonwealth Bank, and The Star and David Jones on CX innovation projects

Commenting on his appointment, Jowell said, “I’ve been a long-time admirer of the DDB group – their work, their talented people, and most importantly, their culture. Tribal has been behind some of the best recent examples of brands that not only deliver their promise through customer experience but deliver exceptional commercial results for their clients. To join an agency as they are expanding their already impressive track record of growth, creativity and impact are incredibly exciting.” 

Meanwhile, David Rennie, the managing director of Tribal Australia, also shared, “Tribal has gone through enormous change over the last couple of years. We’re focused on creativity, and we have some stellar work to show for it. Now, as we get closer to our partners and solve further upstream, we are adding serious credentials to our strategic offering. Colin brings a wealth of brand and experience knowledge, and will be the key to unlocking Total Experience in Australia and the Asia Pacific.”

The agency has also announced that it has turned its attention to rolling out a new global delivery model this year, known as Total Experience, which is made up of five expert practices that can stand apart or snap together, including customer experience, spark innovation, and technical engineering, as well as create, and business consultancy.