Melbourne, Australia – DDB Group Melbourne has announced the appointment of Psembi Kinstan as chief creative officer, promoting him from his previous post as group executive creative director.
Since Kinstan joined the DDB Melbourne in 2021, he has worked with the leadership team as head of DDB, Mango and Tribal teams.
With his efforts to establish a culture of creativity, he has contributed to the growth of the agency, along with securing client wins. Its major client wins include Coles, Asahi CUB, Acciona, Movember, Mr Chen’s, Dabble, Funlabs, Agrifutures, Made by Dyslexia and Our Watch.
Kinstan also contributed to the creation of Smith Street, a specialised marketing agency.
Additionally, Kinstan spearheaded the launch of the University of Dyslexic Thinking, partnering with Richard Branson, Virgin, TikTok, and Open University.
Mike Napolitano, DDB Melbourne Group chief executive officer, commented, “Psembi is a world class leader who has helped reaffirm DDB Group Melbourne on the global stage. He and I share a common view of what a modern creative business should have – an unfair share of the best talent in market, world class thinking that is commercially powerful, and a way of working that generates fun.”
“For the last three years he has gone to work helping to make DDB exactly that. He is universally loved and respected by our team, clients and the broader industry and I couldn’t be prouder to call him a mate and my creative partner. This is a very exciting announcement for Psembi and DDB and I can’t wait to see him take it to the next level,” Napolitano added.
Matt Pearce, DDB Melbourne’s head of strategy, commented, “Psembi’s focus on l delivering the best creative work and best agency experience is unquestionable, and effective. The team admires him, our partners trust him, and every brief, campaign or working week is made better thanks to his leadership. He’s been an incredible partner in shaping the DDB Melbourne proposition for the past three years, and I’m thrilled for him. ‘Bout time.”
Kinstan commented, “I’m incredibly proud of what we’re building at DDB Melbourne. We are producing work on a global scale that still feels uniquely boutique, and that values craft and building distinctive brand worlds – and we’re just getting started. This is really just the beginning of the DDB Melbourne agency journey – we have a huge appetite and ambition, and I can’t wait to see where it goes.”
