India – DBS Bank India has unveiled its latest ‘One DBS’ brand campaign that captures the new benefits to customers from the expanded branch network across the country, with banking solutions for both individuals and businesses.
The campaign featured a fast-paced brand film titled ‘Live More, Bank Less’ that talks about the bank’s ability to up the ante with the combination of its enlarged physical presence and much-awarded digital expertise. The campaign was made with Leo Burnett, who also led the film production and conceptualisation.
‘Live More, Bank Less’ also featured creative visuals highlighting DBS Bank India’s pan-Asia and pan-India presence, reiterating its position as the bank of choice when it comes to Asian connectivity. In addition to the expanded scale, the brand film builds on its purpose and commitment to responsible banking and expertise in sustainable finance.
Elaborating on the campaign, Shoma Narayanan, managing director – group strategic marketing and communications at DBS Bank India, said, “We are thrilled to announce the launch of our latest brand campaign that builds on the differentiator of our ‘phy-gital’ offering. DBS occupies a unique space in the Indian market and is the largest foreign bank in India by branch presence.”
She added, “Our new campaign underscores how we can bring together the best of both our global expertise and wide, local network to leverage our enhanced scale and create the best customer experience. As a purpose-driven bank, DBS is now uniquely positioned to harness our deep, regional insights and digital proficiency to deliver exceptional value to not only individuals and businesses across the country, but also to the community at large.”
Mayuresh Dubhashi, group executive creative director at Leo Burnett, also commented, “From an expanded presence in over 500 branches to being recognized as Asia’s safest bank for 14 years in a row, to being a trusted partner for small and big businesses; it’s truly a story of a bank that has a whole lot to offer, that lets you live more. A story told the DBS way.”
The brand film will be promoted via a 360-degree campaign, including TV, outdoor, and digital media.
