CX Lavender announces new leaders for client services, strategy

Sydney, Australia – Creative and technology agency CX Lavender has announced new appointments; firstly, Kirsty Angus as client services director to elevate the agency’s strategic services across the disciplines of technology, creative, data, and brand, while Jamie Parfitt has been elevated to the role of head of strategy, coming from his previous position as senior strategy director. 

Angus’ responsibilities at CX Lavender will include overseeing the company’s business management unit, managing strategic revenue, and driving new business. She has previously held senior strategy and management roles at Wunderman Thompson, Dare Digital, Leo Burnett, and AMV BBDO.

“I am looking forward to applying my strategic approach to business management and relationship skills to the CX Lavender’s suite of clients across financial services, retail and automotive,” she said regarding her appointment.

Meanwhile, Parfitt has been with CX Lavender for four years. He had previously worked with Westpac Group, AMEX and NBN as well as RAA and Ausgrid. 

“Strategy at CX Lavender is going from strength-to-strength. We’re fortunate enough to be given the opportunity to take the lead on an ever-more diverse breadth of projects with clients – from consulting on customer strategy, to creating connected digital experiences, to helping clients get more from their marketing automation,” Parfitt said.

He added, “At the heart of everything is our dedication to putting the customer’s self-interest first to help our clients fuel their continued growth.”