Sydney, Australia – Performance media and marketing agency Jaywing has been appointed by Crocs to manage its paid search and paid social across Australia and Singapore markets.
Jaywing’s mandate includes driving sales and new customers for Crocs and delivering enhanced return on marketing spend.
The Crocs brand includes Crocs and HEYDUDE which are sold in more than 85 countries through wholesale and direct-to-consumer channels.
Jaywing bagged Crocs’ account following a pitch. The Crocs is the agency’s latest major win, following its appointment by Future Super for paid media strategy and execution and The a2 Milk Company to lead SEO and amplify digital content and PR across its suite of platforms.
The agency is also working on several major clients, including Myer, New Balance, Cashrewards, Athena Home Loans, Employment Hero, New Balance, Noble Oak, Royal Doulton, Waterford Crystal, and Lyres.
Raimundo Campbell, commercial director of Jaywing, said, “Crocs is an iconic brand with a global reach, and we are honoured to have been chosen as their strategic partner for these key markets. We are committed to delivering exceptional results, providing strategic recommendations, and driving the continued success of Crocs in Australia and Singapore.”
