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Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets

by Teddy Cambosa

-

December 7, 2023

Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets

Singapore – Citi Commercial Bank (CCB) has launched the second season of its ‘Makers’ video series, shining a spotlight on 17 clients who are homegrown entrepreneurs across six markets in Asia Pacific. 

The series tells the stories of visionary leaders and how they grew their formidable businesses across Australia, China, Hong Kong, India, Malaysia and Singapore, and will run until April 2024.

From a close to 90-year jewelry brand that flourished from one goldsmith shop to nearly 1,000 stores covering Greater China; to a bioenergy business with a passion for ESG that started with no working capital and then went on to establish factories in Indonesia and China; to an e-commerce-led business which expanded from Singapore to other parts of Asia and now sees around 500,000 to 750,000 orders a day, the new season shines a spotlight on well-known companies from diverse industries. 

As business leaders narrate the stories behind their success, the series speaks to CCB’s ability to support rapidly growing mid-sized corporates that are increasingly born global or going global in record time. 

Gunjan Kalra, head, Asia North and Australia and Asia South at Citi Commercial Bank, said, “We are extremely proud of the ‘Makers’ video series and the strong partnership we have with our clients as we help them pursue their ambitions. The mid-market space is growing at an unprecedented pace globally and in Asia Pacific, driven by a strong spirit of entrepreneurship and a vibrant ecosystem that fosters startups. We understand this and we are actively using Citi’s global network of 95 markets to make it easy for our clients to expand their businesses across borders.”

She added, “With Citi Commercial Bank’s global industry coverage model, we are also supporting specific client needs across different industry groups by offering industry-specific knowledge and expertise rooted in a deep understanding of broader trends and how they might impact our clients’ businesses.”

Related Tags Marketing Campaign Asia Pacific Storytelling Citi
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