Indonesia – Cheil Indonesia has announced the appointment of Fajar NF as its new executive creative director, marking a significant move as the agency continues to enhance its creative leadership.
As the newly appointed ECD, Fajar will spearhead Cheil Indonesia’s creative direction, overseeing the agency’s diverse portfolio while driving its mission to deliver innovative and impactful campaigns. His ability to blend creativity with data-driven insights will play a crucial role in enhancing the agency’s regional standing and ensuring its continued success in the competitive market.
With over 21 years of creative leadership at top-tier agencies across Indonesia, Fajar has crafted award-winning, culturally resonant campaigns for leading global brands. His impressive portfolio boasts prestigious accolades, including a Grand Prix at Citra Pariwara, multiple AdFest awards, and a Yellow Pencil at D&AD.
Before joining Cheil, Fajar served as senior creative director at Innocean Indonesia, where he worked with a diverse range of brands across sectors like technology, smartphones, automotive, banking, and FMCG, delivering campaigns recognised both locally and internationally. He also spent 14 years at Hakuhodo Indonesia, further honing his creative expertise.
Commenting on his appointment, Fajar said, “I am thrilled to join Cheil Indonesia at such an exciting time. This is an incredible opportunity to contribute to the agency’s legacy of creative excellence and develop campaigns that connect brands with audiences in meaningful ways.”
Joo Hwan Kim, president director at Cheil Indonesia, also shared, “Fajar’s appointment comes at a pivotal moment for the agency as we continue to expand and enhance our creative output. His expertise in crafting culturally impactful campaigns and his passion for innovation will be integral to our success as we look to elevate our creative offering and strengthen our position in the market.”
