Indonesia – Gupshup has appointed Trisnia Anchali Kardia as its new country head for Indonesia, marking a strategic move to expand its footprint in one of Southeast Asia’s fastest-growing markets for conversational AI and business messaging.
Backed by a strong track record in business messaging, e-commerce, and technology adoption, Anchali will lead efforts to expand Gupshup’s enterprise business in Indonesia, aiming to establish the company as a market leader in conversational AI engagement.
Prior to Gupshup, Anchali served as country head at Graas, driving 120% revenue growth and significantly expanding the client base.
Anchali began her career at Telkomsel, leading the launch of its digital and location-based advertising business. Her career then took her to Zomato Indonesia, where she headed sales.
She later joined Line as chief commercial officer, overseeing marketing, product initiatives, and business development for its enterprise messaging product, solidifying her reputation as a messaging ecosystem expert.
Commenting on her appointment, Anchali said, “The Indonesian market is at a fascinating intersection of rapid digital growth and evolving consumer behaviours, where conversational engagement and commerce have become central to business success. With Gupshup’s cutting-edge conversational cloud, AI agents, and personalisation capabilities and a proven track record of enabling over 45,000 customers, we have an incredible opportunity to help Indonesian businesses scale and transform their customer engagement strategies.”
“I’m thrilled to lead Gupshup’s next phase of growth in Indonesia and work alongside businesses as they harness the full potential of conversational commerce to drive their digital transformation journey,” she added.
Indonesia’s growing tech landscape is a key market for Gupshup, with clients like Gojek, SuperIndo, and Tokopedia. The company is ensuring that they are well-positioned to help businesses transform customer engagement through messaging.
Beerud Sheth, co-founder and CEO of Gupshup, said, “With Anchali at the helm, we are excited to help more Indonesian businesses leverage conversational messaging to drive growth and innovation. Her extensive experience in business messaging, driving adoption of innovative offerings, and strong connections within Indonesia’s tech ecosystem make her an invaluable asset as we expand our presence in the region.”.
