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Changi Airport takes flight on a spontaneous adventure with latest travel campaign

by Brandon Yulolo

-

October 24, 2023

Changi Airport takes flight on a spontaneous adventure with latest travel campaign

Singapore – With the launch of its new travel campaign ‘Shall We Just Go?’, Changi Airport Group aims to show that one can enjoy the thrill of travelling without the hassle of planning every minute of the trip.

Featuring six enchanting mystery destinations, anyone who is ready to fly within 30 days can participate and the lucky winners will be whisked away to a mystery destination for the payment of just S$1.

Each of the mysterious destinations in the 12-week campaign is served by direct flights from Changi Airport within a four-hour flying radius. Competition participants simply have to indicate that they can take off in the next 30 days, and will be in the running for the draw.

With the campaign being open to all Singapore residents, two lucky winners will be selected every week, with one of them being a Trust Bank customer. Two more winners will be selected towards the end of the campaign and winners can choose their holiday destination from any of the six. Additionally, this prize package includes a pair of return air tickets and S$500 worth of Trip.com vouchers for accommodation.

Launched in partnership with travel agency Trip.com and Trust Bank, Changi Airport’s ‘Shall We Just Go?’ campaign features offerings by Trip.com, and travel solutions by Trust Bank to help the winners attain a worthwhile and meaningful travel experience. 

Lim Ching Kiat, executive vice president for air hub and cargo development of Changi Airport Group, said, “Here at Changi Airport, we believe that travel should be an exhilarating adventure. ‘Shall We Just Go?’ aims to capture the joy of spontaneity and anticipation of travel, blended with the ease of embarking on journeys without preconceived notions and meticulous planning.”  

“We see this campaign as the start of a movement aimed at promoting ‘simpler’ travel, leveraging the wide connectivity that Changi Airport offers as an air hub, affordable airfares, and the numerous lesser-known destinations in the region waiting to be uncovered for that unique experience you can call your own. The campaign also supports our airline partners and the myriad of destinations that they fly to,” he added. 

‘Shall We Just Go?’ is part of a broader campaign under a memorandum of understanding (MOU) between CAG and Trip.com Group to spur travel. The MOU deepens the partnership between the two companies, tapping into Trip.com’s reach in the world’s largest outbound travelling market and Changi Airport’s strong connectivity to cities in the Southeast Asian region, many of which are popular with both Singapore and Chinese travellers.

Related Tags Marketing Tourism Changi Airport Airline Travel campaign
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