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Category: Featured

Think global, speak local: latest webinar to delve into strategies for regional communication success
Think global, speak local: Latest webinar to delve into strategies for regional communication success
Posted on May 30, 2025
by Teddy Cambosa
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
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What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
What’s NEXT: SleekFlow’s Asnawi Jufrie on how AI-powered customer engagement strategies improve personalisation
Posted on May 28, 2025
by Teddy Cambosa
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
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Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Navigating a fragmented retail landscape: how the Etaily-GroupM partnership aims to boost omnichannel scalability for marketers
Posted on May 27, 2025
by Teddy Cambosa
The Etaily-GroupM partnership is designed to address one of the most pressing challenges faced by marketers today: maintaining brand consistency in a highly fragmented and fast-evolving retail landscape.
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Decoding the Filipino mobile consumer: Marketing leaders tackle strategies at ‘MAMA Manila’
Decoding the Filipino mobile consumer: Marketing leaders tackle strategies at ‘MAMA Manila’
Posted on May 22, 2025
by Fatima Baduria
AppsFlyer brought its flagship event, Mobile Attribution and Marketing Analytics (MAMA), to Manila for the first time.
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Rohan Mahajan (OMG Indonesia)
Agency Leadership Decoded: OMG Indonesia’s Rohan Mahajan on scaling local relevance through talent, tech, and cultural fluency
Posted on May 19, 2025
by Aliza Carmona
In Indonesia’s high-stakes marketing arena, agility isn’t optional—it’s everything. From navigating hyperlocal nuances to staying ahead of digital shifts, brands need more than just media buying—they need partners who can decode complexity and deliver results with speed and purpose. Omnicom Media Group...
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From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
From ‘survival’ mindset to joining social causes: Here’s how brands can tap the mindset of Filipino Gen Z ‘prosumers’
Posted on May 19, 2025
by Teddy Cambosa
In HAVAS Ortega’s latest report It’s a Gen-Z World and You’re All Just Living in It, it highlighted how the younger ‘prosumers’ of today are shaping culture, challenging norms, and setting the stage for a future where authenticity, purpose, and innovation define what truly matters. 
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R&E PH Pre-Event Article
MARKETECH APAC, UpTech Media unveils ‘Retail & E-Commerce Innovation Marketing & Tech Summit 2025’ in Manila, featuring PH industry leaders
Posted on May 16, 2025
by Aliza Carmona
Philippines – The Philippines is rapidly emerging as a pivotal force in Southeast Asia’s digital economy, with its retail and e-commerce sectors undergoing significant transformation. Consumers are increasingly seeking personalised experiences, seamless payment options, and omnichannel convenience....
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Sebastian Au (Loreal) Appointment
Sebastian Au on crafting seamless omni-channel, hyper-personalised beauty experiences in new role at L’Oréal Luxe Indonesia
Posted on May 7, 2025
by Aliza Carmona
Indonesia – L’Oréal Luxe Indonesia has appointed Sebastian Au as its new omni-channel marketing director (CMO), with a mission to transform the luxury beauty experience in one of Southeast Asia’s most vibrant and rapidly growing markets. In his role, Sebastian is focused on integrating digital and physical...
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MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
MARKETECH APAC’s inaugural NEXT Awards PH reveals first lineup of industry leaders on jury panel
Posted on May 6, 2025
by Fatima Baduria
The Philippine edition of MARKETECH APAC’s inaugural NEXT Awards 2025 has revealed its first jury lineup, comprising marketing industry leaders.
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Mawarni Adam on growing Ampersand Advisory’s consulting business in new role
Mawarni Adam on growing Ampersand Advisory’s consulting business in new role
Posted on May 6, 2025
by Teddy Cambosa
Mawarni told MARKETECH APAC that she intends to leverage her various experiences in financial services, tech startups, as well as in data & loyalty marketing to help businesses in their scaling and growth.
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