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Category: ANZ

Dani Bassil names as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
Dani Bassil named as new CEO of M+C Saatchi Group AUNZ as Justin Graham steps down
Posted on May 29, 2025
by Teddy Cambosa
Dani brings a wealth of experience across a wide variety of marketing, advertising and digital capabilities.
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Curtin University taps Monks as strategic digital experience agency
Curtin University taps Monks as strategic digital experience agency
Posted on May 28, 2025
by Teddy Cambosa
The partnership will focus on creating a personalised and inspirational experience that mirrors the dynamic and innovative learning environment Curtin offers its students.
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Mountain Dew Berry Spark’s campaign launch in AU dedicated to millennial parents living on the edge
Mountain Dew Berry Spark’s campaign launch in AU dedicated to millennial parents living on the edge
Posted on May 28, 2025
by Teddy Cambosa
At the centre of the launch is an infomercial-inspired film, blending early-internet weird with Y2K-core absurdity, created to give exhausted parents the energy boost they need to keep pace with their skibidi-speed children. 
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Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
Posted on May 23, 2025
by Teddy Cambosa
The short film centres on a poem, written in collaboration between Apparent and Dakota Feirer, that uses a palindrome to turn from negative to positive through the power of cultural connection. 
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Here’s how brands can future-proof loyalty programs with AI
Here’s how brands can future-proof loyalty programs with AI
Posted on May 22, 2025
by Teddy Cambosa
Recent ALA research reveals a growing tension between consumer expectations and trust. Nearly half of members (46%) expect brands to understand their preferences, while 58% are willing to share their data in exchange for more relevant offers. 
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UM appoints Lisa McMillan to lead agency’s work across Australian gov’t
UM appoints Lisa McMillan to lead agency’s work across Australian gov’t
Posted on May 22, 2025
by Teddy Cambosa
McMillan’s remit includes strategic leadership of UM’s Government practice, overseeing the Federal and ACT Government accounts and guiding a national team of over 80 specialists in policy-driven media communications and public sector engagement.
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Suncorp, Leo Australia launch digital tool ‘Haven’, to empower Aussies to make homes resilient
Suncorp, Leo Australia launch digital tool ‘Haven’, to empower Aussies to make homes resilient
Posted on May 21, 2025
by Teddy Cambosa
Suncorp has long advocated for greater investment in resilience and mitigation initiatives to reduce the impacts of extreme weather at both a community and household level - Haven is the insurer’s groundbreaking next step in this mission.
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TEAM LEWIS Australia scores three technology client wins
TEAM LEWIS Australia scores three technology client wins
Posted on May 20, 2025
by Teddy Cambosa
Noted by the local industry knowledge and enthusiasm brought by the team in respect to their businesses, each of the global tech leaders identified TEAM LEWIS Australia as their ideal partner to provide strategic consultancy and implementation across their communications efforts in Australia and New...
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IKEA Australia launches 360-degree brand campaign ‘Just the Start’ for 50th birthday
IKEA Australia launches 360-degree brand campaign ‘Just the Start’ for 50th birthday
Posted on May 19, 2025
by Teddy Cambosa
To celebrate this milestone, IKEA Australia has launched a 360-degree brand campaign ‘Just the Start’ – reflecting on the impact it has had on Aussie homes over the last five decades, and acknowledging IKEA is ready to do so much more Down Under for the next 50 years. 
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Stanley House Studios expands travel division with Sheraton, Amora wins
Stanley House Studios expands travel division with Sheraton, Amora wins
Posted on May 16, 2025
by Teddy Cambosa
This follows the agency’s recent rebrand and builds on its strong track record of standout campaigns across hospitality, food, and beverage - now channeling that creative firepower back into the travel and hotel space.
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