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Category: Global

PepsiCo joins Formula 1’s growing list of official partners
PepsiCo joins Formula 1’s growing list of official partners
Posted on May 30, 2025
by Teddy Cambosa
Beginning in 2026, PepsiCo’s broader beverage and snack portfolio will be featured across all Formula 1 Grands Prix, with exclusive pouring and supply rights.
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david droga accenture song ceo step down
David Droga to step down as CEO of Accenture Song; takes on vice chair role at Accenture
Posted on May 29, 2025
by Aliza Carmona
USA – David Droga will step down as chief executive officer of Accenture Song at the end of the fiscal year, transitioning to a broader strategic role as vice chair of Accenture, the company announced. The move marks a significant chapter in the career of one of the most influential creative leaders...
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Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
Goodbye GroupM, hello WPP Media: WPP rolls out new brand identity for unified media, data capabilities
Posted on May 29, 2025
by Teddy Cambosa
Backed by an annual £300 million investment and partnerships with leading AI firms, WPP Media enables clients to manage all aspects of their marketing — from owned and earned to shared and paid media — within a single, streamlined system.
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OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
Posted on May 23, 2025
by Fatima Baduria
Smart device brand OPPO is celebrating the World Day for Cultural Diversity for Dialogue and Development through the continuation of ‘Culture in a Shot.’
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Iris asserts bold creativity, urges brands to stand out in new rebranding
Iris asserts bold creativity, urges brands to stand out in new rebranding
Posted on May 22, 2025
by Fatima Baduria
Global creative micro-network Iris Worldwide has unveiled a new rebrand that asserts its boldness in creativity.
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Attivo acquires The Next Practice to drive brand experience
Attivo acquires The Next Practice to drive brand experience
Posted on May 22, 2025
by Teddy Cambosa
By joining Attivo, TNP will work closely with all agencies within the Attivo group across North America, Australia and New Zealand to provide specialist digital and healthcare skills and AI-driven solutions, as well as offer valuable capabilities in Asia.
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Havas, YouGov expands market coverage in expanded partnership
Havas, YouGov expands market coverage in expanded partnership
Posted on May 21, 2025
by Fatima Baduria
Agency network Havas has expanded its partnership with online research data and analytics technology company YouGov to span more networks.
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Formula 1 scores new partnership with Disney; to commence in 2026
Formula 1 scores new partnership with Disney; to commence in 2026
Posted on May 20, 2025
by Teddy Cambosa
The new relationship is created by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.
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samsung vision ai 2025 global tv ad campaign
Samsung reimagines the TV experience with ‘Vision AI’ in new campaign by Cheil Seoul
Posted on May 20, 2025
by Aliza Carmona
South Korea – Samsung Electronics’ newest global campaign puts the spotlight on ‘Vision AI’, revealing how it transforms traditional TV viewing into a smart, user-centric experience. Developed by Cheil Seoul, the global spot for Samsung Vision AI shifts the focus from what’s on the screen to how...
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wbd hbo max rebrand 2025
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 
Posted on May 16, 2025
by Aliza Carmona
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront...
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