Thailand – KFC Thailand has partnered with popular character Butterbear to introduce ‘Nong Noey’ as the ‘Daughter of KFC Thailand.’ The collaboration aims to engage fans of Nong Noey, known as Mum-Mhees’ and fried chicken enthusiasts through the campaign.
As part of the campaign, KFC Thailand and Butterbear are launching the ‘Meet & Eat: Fried Chicken and Hugs from Nong Noey’ event from May 30 to June 25, 2025. Through the event, customers can participate in a meet-up experience with Nong Noey.
KFC Thailand is featuring exclusive limited-time packaging and sticker designs through the campaign. Customers can receive a limited-edition KFC | Butterbear bucket, box, and exclusive sticker by purchasing meal sets across branches nationwide.
The campaign kicks off with a commercial telling the story of Nong Noey and Colonel Sanders’ relationship, accompanied by a catchy soundtrack.
Additionally, KFC has also unveiled a giant KFC bucket display with Nong Noey inside, placed at Emosphere. It has also rolled out out-of-home media across the country, featuring Colonel Sanders and Nong Noey.
Standees of Nong Noey are placed at select KFC branches, including CentralWorld, Central Rama 9, Big C Place Ratchada, Seacon Square Srinakarin, Seacon Bangkae, and Siam Square One. Some locations will also feature entrance mirrors with Nong Noey stickers.
The collaboration emerged from a viral meme where Nong Noey’s hands were compared to fried chicken wings. Nong Noey’s playful response to the meme shows the character’s personality that aligns with KFC Thailand’s brand positioning, sparking the collaboration.
Patra Patrasuwan, associate marketing director at KFC Thailand, said, “KFC Thailand is delighted to announce our collaboration with Butterbear, introducing Nong Noey, which has a strong local and international fanbase as the Colonel’s newest companion. We believe she is the perfect choice given her iconic fried-chicken-hand imagery, which resonates well with our brand’s desire to bring joy and happiness to everyone in Thailand. We hope this campaign will create a delightful experience for all Mum-Mhees altogether with fried chicken lovers nationwide.”
