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Category: Marketing

Agoda celebrates global exploration in new AI-generated film launch
Agoda celebrates global exploration in new AI-generated film launch
Posted on December 10, 2024
by Fatima Baduria
Digital travel platform Agoda has launched a generative AI (GenAI) film promoting the beauty of global exploration.
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GrabAds, GroupM announce partnership to unlock power of geo-based audience data for clients
GrabAds, GroupM announce partnership to unlock power of geo-based audience data for clients
Posted on December 10, 2024
by Teddy Cambosa
As part of the expanded partnership, GrabAds will enhance its first-party audience data with geo-based signals, which GroupM will further aggregate and integrate into their internal proprietary platforms. 
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Hungry Hub teams up with STB to extend dining experience offerings internationally, attract travellers
Hungry Hub teams up with STB to extend dining experience offerings internationally, attract travellers
Posted on December 10, 2024
by Fatima Baduria
Hungry Hub, an online restaurant and hotel reservation platform in Thailand, has teamed up with the Singapore Tourism Board (STB) to extend its dining experience offerings internationally.
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From keyword value, rise of AI tools and e-commerce marketplaces: here's Impressive's 2025 digital marketing predictions
From keyword value, rise of AI tools and e-commerce marketplaces: here's Impressive's 2025 digital marketing predictions
Posted on December 10, 2024
by Teddy Cambosa
As 2025 approaches, Impressive is ready to help businesses navigate these transformative trends, offering expertise and forward-thinking strategies to achieve sustainable growth.
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Analytic Partners expands APAC team with key leadership appointments
Posted on December 10, 2024
by Aliza Carmona
Analytic Partners, the global marketing measurement and optimisation organisation, has strengthened its Asia Pacific leadership team with the promotion of Paul Sinkinson to managing director and the appointment of Nikki Taylor as director of marketing for the region.
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Mastercard MGX Revised
Top Story: Mastercard on Mastercard Gamer Exchange’s objective to tap into APAC’s growing gaming demographic
Posted on December 10, 2024
by Teddy Cambosa
For our latest Top Story feature, we spoke with Kaveri Khullar, senior vice president for consumer marketing & sponsorships for Asia-Pacific at Mastercard to better understand Mastercard Gamer Exchange’s plans to expand in APAC, and how Mastercard intends to continue tapping into the growing gamer demographic...
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Zendesk appoints Mitch Young as senior VP to build on APAC’s growth potential
Posted on December 10, 2024
by Aliza Carmona
Zendesk has named technology industry veteran and customer experience expert Mitch Young as its new senior vice president for Asia Pacific, tasking him with spearheading the company’s growth across the region’s dynamic markets.
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Revolut launches eSIM, global data plans in Singapore
Revolut launches eSIM, global data plans in Singapore
Posted on December 10, 2024
by Fatima Baduria
Fintech company Revolut launches eSIMS and global data plans in Singapore to provide its customer with seamless connection when travelling.
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Omnicom Group confirms IPG acquisition, to create ‘premier marketing, sales company’
Omnicom Group confirms IPG acquisition, to create ‘premier marketing, sales company’
Posted on December 9, 2024
by Teddy Cambosa
Omnicom reports that new company will have over 100,000 expert practitioners. The company will deliver end-to-end services across media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public relations and branding.
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Moloco announces new key leadership appointments to strengthen APAC footprint
Moloco announces new key leadership appointments to strengthen APAC footprint
Posted on December 9, 2024
by Teddy Cambosa
These appointments highlight Moloco's commitment to expanding its presence across the Asia-Pacific (APAC) region as it continues to meet the growing demand for ML solutions in the digital advertising landscape.
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