Category: Marketing
This is on top of Carlsberg launching limited-edition Lunar New Year packaging across Asia to mark the Year of the Horse, rolling out special bottles, cans and packs in multiple regional markets.
Singapore – COMPANION Communications, a PR and communications agency, has been appointed as the regional public relations partner for Raffles Hotels & Resorts across Asia. Founded in Singapore in 1887, Raffles Hotels, Resorts and Residences is part of Accor, a global hospitality group with more than...
Singapore – Mount Faber Leisure Group has launched a new brand video series spotlighting the SkyOrb Cabins, following the addition of 13 new cabins that nearly triple the fleet on the Singapore Cable Car’s Mount Faber Line to 20. The four-part series adopts an audience-first storytelling approach, introducing...
India – Flipkart has launched a dedicated online store, the ‘Choreplay Store’, ahead of Valentine’s Week, encouraging men to engage in household chores as a gesture of care. The initiative accompanies a campaign conceptualised by Talented, directed by Tanvi Gandhi, and produced by Rachaita Vyas and The...
The launch gives advertisers access to JB Hi-Fi’s omnichannel footprint, which includes 207 physical stores nationwide and one of Australia’s most visited consumer electronics websites.
Singapore – ASICS has unveiled its new global brand campaign, ‘Move Your Body, Move Your Mind’, featuring a reimagined version of The Beach Boys’ classic song ‘Good Vibrations’. The campaign emphasises ASICS’ focus on the impact of physical activity on both mental and physical wellbeing. The campaign...
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park. The celebration is being hosted in collaboration...
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
Under the renewed agreement, the airline will continue to fly all 19 AFL and AFLW clubs nationwide, transporting players, coaches, league officials and support staff.
Singapore – Criteo has introduced its ‘Agentic Commerce Recommendation Service,’ a new solution designed to power AI shopping assistants with accurate, commerce-grade product recommendations built on real-world shopping data. As large language models evolve into AI shopping assistants and retailers deploy...
