Category: Marketing
According to the company, the new hubs are designed to function beyond traditional retail formats, serving as touchpoints that connect online platforms with offline experiences and community participation. This approach is intended to support long-term engagement among runners across Southeast Asia.
India — In many Indian households, when a washing machine, refrigerator, or television stops working, the first response is often not to replace it, but to give it a vigorous slap, a practice known locally as a ‘chaanta’. This quirky habit drew Flipkart’s latest campaign film ahead of its Republic...
Indonesia – Creative agency Yell Worldwide is expanding into Indonesia as part of its regional growth strategy, anchoring its market entry through a partnership with energy drink brand Kratingdaeng. Under the partnership, Yell will lead branding and advertising initiatives for Kratingdaeng in Indonesia....
Both executives will report to MAG’s President and Group CEO-designate, Captain Nasaruddin A. Bakar.
In his new role, Ong will work closely with agencies and marketers to support brand outcomes through Digital Turbine’s mobile ecosystem and premium ad experiences.
Singapore – Agoda and Mastercard have launched a modular travel redemption infrastructure designed to help banks modernise loyalty programmes and enhance cardholder value through experience-led rewards. The collaboration integrates Agoda’s global travel inventory into Mastercard’s Global Redemption Suite,...
Under the agreement, PUMA will design and supply team kit and apparel focused on performance and fan engagement. The collaboration also includes replica and lifestyle collections aimed at extending the McLaren Racing brand beyond the track.
Singapore – Visa has renewed its title sponsorship of the MAMA AWARDS through 2029, extending its partnership with South Korea’s CJ ENM and reinforcing its commitment to cultural commerce, cross-border engagement, and mega events across Asia Pacific. The renewal follows the successful return of the world’s...
Australia – Confidence in in-house media capabilities is continuing to rise, with nearly 86% of brands saying their in-house media agency rates are as good as or better than those offered by external agencies, according to a collaborative report by the In-House Agency Council (IHAC) and advertising consultancy...
Shanghai, China – Odd Assembly launches its first self-initiated campaign, ‘Funny Business’, marking a new chapter in its expansion into China as a global creative company. The campaign signals how Odd Assembly thinks and operates as it grows internationally. While self-initiated campaigns are rare in...
