Zendesk appoints Mitch Young as senior VP to build on APAC’s growth potential

Singapore – Zendesk has named technology industry veteran and customer experience expert Mitch Young as its new senior vice president for Asia Pacific, tasking him with spearheading the company’s growth across the region’s dynamic markets. 

Effective immediately, Young will lead Zendesk’s growth strategy across the Asia Pacific region, overseeing key markets such as Australia, India, Japan, Singapore, and beyond. 

Before joining Zendesk, Young held leadership roles at IBM and most recently at ServiceNow, where he successfully led the Asia Pacific region for nearly six years before taking a sabbatical.

Based in Melbourne, Young brings extensive experience in regional leadership roles. His career has taken him to Singapore and Shanghai, where he managed business growth across both mature and emerging markets in the APAC region.

Zendesk plans to leverage his vast knowledge of the region’s markets to build on one of the fastest-growing regions for the company. 

Speaking on his new role, Young shared, “This is a time of massive opportunity for us at Zendesk. As the company delivering the most comprehensive suite of AI-powered CX solutions, we are at an exciting inflection point. This aligns well with the macro opportunities in APAC, the region that is poised to deliver exponential growth in the global economy.” 

“I am excited to be here and work with our teams to support APAC businesses as they position themselves to take advantage of these growth possibilities,” he added. 

Zendesk supports brands in financial services, retail, and manufacturing across the APAC region, which is also home to engineering hubs in Melbourne and Singapore that drive global product development. Recently, the company released its CX Trends report, revealing that APAC leaders who embrace AI are 172% more likely to achieve high ROI, while 72% of consumers expect more personalised service.

Commenting on the APAC landscape, Young said, “What I find most exciting about the CX space, at this time particularly, is how AI is enabling efficiencies and productivity gains across the board. Eighty-two percent of agents in APAC believe that having an AI copilot would help them do their job better. We’re partnering with businesses whose impetus is retaining and growing their customer base, amid growing economies but also growing competition.”