Singapore – Operational machine learning (ML) and performance advertising company Moloco has announced the appointment of Nopparat Yokubon as Moloco Ads lead for Southeast Asia and ANZ as well as Jason Bagg as commerce media lead for ANZ.
These appointments highlight Moloco’s commitment to expanding its presence across the Asia-Pacific (APAC) region as it continues to meet the growing demand for ML solutions in the digital advertising landscape.
Nopparat, a seasoned adtech veteran with over 16 years of experience in digital advertising and monetisation across APAC, will spearhead Moloco’s growth initiatives in Southeast Asia. Her extensive regional expertise and proven track record in scaling advertising technology solutions positions her perfectly to drive Moloco’s next phase of growth in this dynamic market.
“Southeast Asia represents a pivotal mobile first market with emerging opportunities in app development, particularly in markets such as Vietnam and Pakistan. As businesses navigate the current economic landscape and seek sustainable growth, our mission is to help them overcome complex challenges in user privacy, AI transparency and ad fraud,” Nopparat said.
She added, “We are already seeing a strong traction with financial services, gaming publishers and consumer apps across the region and we are committed to evolving our Machine Learning powered solutions to meet the region’s diverse marketing needs.”
Meanwhile, Bagg possesses unique insights as both a former platform customer and industry veteran, positioning him to best lead Moloco growth in the sophisticated ANZ market. He also has deep experience in transforming retail media operations and driving advertiser success.
“Having experienced Moloco’s platform capabilities as a customer, I witnessed firsthand its transformative impact in scaling commerce media advertising. The team’s commitment to innovation and product excellence made this a compelling opportunity and I’m excited to work with retailers across Australia and New Zealand to help them build and scale their media businesses with a focus on driving sustainable, long-term growth and returns,” Bagg said.
Meanwhile, Ikkjin Ahn, co-founder and CEO of Moloco, commented, “These strategic appointments underscore our deep commitment to the Asia-Pacific region. Nopparat and Jason’s extensive experience and deep understanding of local markets will be invaluable as we continue to deliver innovative, machine learning-powered solutions that empower businesses to navigate and thrive in an evolving digital advertising landscape.”
