Category: Marketing
Beijing, China – Lee Kum Kee has partnered with UNESCO in an initiative to promote cross-cultural dialogue and preserving culinary traditions through the “Forever Flavors Project”. The social media campaign invites users to share their food stories with a global audience, reinforcing the role of cuisine...
Singapore – Colgate-Palmolive has announced a new multi-year global partnership with the WHO Foundation to support the World Health Organization’s work on oral health, an area affecting an estimated 3.7 billion people worldwide. The four-year funding commitment will support oral health education, promote...
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
Sepang, Malaysia – AirAsia has launched a partnership with indoor fitness competition HYROX APAC, aligning fitness, lifestyle and travel to connect communities across ASEAN and the wider Asia Pacific region. Under the partnership, AirAsia and HYROX will introduce a series of community-driven initiatives...
Gurugram, India — BMW India has launched a new advertising campaign titled ‘Drive Your Match’, which will roll out across print, digital, and out-of-home platforms. According to the company, the campaign marks a shift in its communication approach, moving the idea of choice towards themes of discovery,...
Singapore – WPP has launched WPP Production, a new global content and production organisation that unites Hogarth with WPP’s production capabilities across its agency network, strengthening its offer to clients seeking growth in the AI era. The move brings all creative producers into a single global...
The additions come alongside an existing client base that includes RHB Bank, Darlie, Guardian, PepsiCo, MR D.I.Y, EcoWorld, Biore, SunLife, McCain, Haleon, Domino’s and Pokka.
Through this lens, the film examines why the custom continues to hold meaning across generations.
Manila, Philippines — Coca-Cola Europacific Aboitiz Philippines (CCEAP), the bottling partner and official distributor of Coca-Cola products in the Philippines, has appointed Ramon Christian “Chris” Pesigan as its new president and chief executive officer, effective January 2026. Pesigan succeeds Gareth...
United States – Jeep has launched a new global marketing and advertising campaign titled Jeep Things, reinforcing the brand’s revised pricing strategy and emphasis on delivering greater value across its 4×4 line-up. The campaign coincides with Jeep’s 85th anniversary in 2026 and highlights...
