Category: Marketing
Bangkok, Thailand – Perfumery JOURNAL has partnered with CJ WORX to launch a campaign for A Love Journey, an in-person event introducing the brand’s new line of body oils. The campaign incorporates the common Thai practice of using heart stickers on Valentine’s Day, linking it to the new body oil collection....
Released ahead of the Chinese New Year period, 'The Promise' is positioned against a time traditionally associated with prosperity and abundance.
Hong Kong – Homegrown supermarket chain Wellcome has transformed its Prosperous Garden branch into a nostalgia concept store, offering shoppers a retro-themed experience that celebrates Hong Kong’s cultural heritage and collective memories. The Prosperous Garden branch, located opposite the Old Yau Ma...
United States – Alongside the launch of its AI-powered cancer support programme, Publicis Groupe has rolled out a campaign under its Working With Cancer movement, spotlighting the role employers can play in assisting employees diagnosed with cancer. The campaign centres on a film created by Publicis...
The brand platform is intended to simplify listener choice by positioning Nova as a default audio destination.
Australia – AAMI and Leo Australia have unveiled the latest chapter of the national insurer’s ‘Because Australia’ brand platform, offering a distinctly Australian take on luck and its limits. The multichannel campaign builds on the idea of Australia as the lucky country, suggesting that for every win,...
Sydney, Australia— Sephora Australia has entered into a partnership with the Women’s National Basketball League (WNBL), becoming the league’s official beauty partner for the 2026-2027 season. The collaboration brings together the beauty retailer and Australia’s national women’s basketball competition,...
The practice is designed to help Chinese companies navigate overseas markets by combining local market insight with the agency’s global network across APAC, EMEA, the UK and the US.
Singapore – The Singapore Institute of Directors (SID) has appointed Emily Poon as its new chief executive officer, following an extensive search over several months. She will join as CEO-designate from 1 March and succeed Terence Quek as CEO from 1 May. Poon brings more than 20 years of experience...
Beijing, China – Mixed martial arts gym UFC GYM has announced its expansion into mainland China, marking a significant milestone in the fitness brand’s global growth strategy. UFC GYM is known for incorporating a range of training disciplines into its programmes, including mixed martial arts, high-intensity...
