Bangkok, Thailand – Hungry Hub, an online restaurant and hotel reservation platform in Thailand, has teamed up with the Singapore Tourism Board (STB) to extend its dining experience offerings internationally.
Through the partnership with STB, Hungry Hub will leverage Singapore’s diverse cuisine to attract Thai and Malaysian visitors. Its initiatives include partnerships, rewards for customers, and exclusive promos for Hungry Hub users.
To promote the food and beverage industry in Singapore, STB and Hungry Hub are set to launch joint campaigns. This includes inviting influencers to create content on food experiences in the country while adding attractions and other events to their itineraries.
The collaboration builds on STB’s recent campaign highlighting its position as a culinary capital.
Starting this December, Hungry Hub will be offering dining experiences in acclaimed restaurants in Singapore. With a curated selection, app users can purchase meal packages from pre-selected menus.
Meanwhile, Hungry Hub will also launch its ‘Hungry Hub Red Table Awards 2024,’ which honours restaurants and hotels for culinary excellence and service.
Surasit Sachdev, chief executive officer of Hungry Hub, said, “This expansion marks a significant milestone for Hungry Hub as we move toward becoming a global Online Travel Agent (OTA) for restaurants. With 50% of our user base being Thai and 50% international travelers, we are committed to providing the best dining reservation experiences, emphasizing convenience, value, and variety.”
“Our collaboration with the Singapore Tourism Board underscores our ambition to boost Singapore’s restaurant scene by offering value for money dining experiences at F&B establishments. Leveraging our success with 1,700+ partner restaurants in Thailand, including Michelin-starred and fine dining venues, we’re well-positioned to attract both Thai and international customers to Singapore’s vibrant culinary scene,” Sachdev added.
Terrence Voon, executive director of Southeast Asia at Singapore Tourism Board, commented, “Dining is an important part of Singapore’s tourism appeal, as it showcases our diverse food culture and heritage. STB has seen a 63% increase in F&B expenditure since the pandemic, indicating an appetite for culinary experiences. Hungry Hub’s expansion into Singapore presents an exciting opportunity to showcase our city as a premier destination for culinary adventurers, be it at award-winning restaurants or iconic hawker eateries. We look forward to welcoming food enthusiasts from Malaysia and Thailand to explore, discover and delight in Singapore’s unique gastronomic offerings.”
