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Category: Marketing

Shopee PH’s latest brand ambassador draws flak from netizens
Shopee PH’s latest brand ambassador draws flak from netizens
Posted on September 30, 2022
by Teddy Cambosa
A Shopee representative said that Toni Gonzaga was chosen not for her ‘political views’ but rather her mass appeal.
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WhatsApp Image 2022-09-29 at 3.37
Agency Leadership Decoded: MullenLowe Lintas Group’s Virat Tandon on building growth-inclined teams
Posted on September 29, 2022
by MARKETECH APAC
MullenLowe Lintas Group’s Group CEO Virat Tandon shares the challenge of leaders in creating an environment that is resistance-proof to growth.
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PHD Hong Kong appoints Antony Yiu as new CEO
PHD Hong Kong appoints Antony Yiu as new CEO
Posted on September 29, 2022
by Teddy Cambosa
Antony Yiu will lead PHD's vision, development, operations and talent growth in his new role.
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EssenceMediacom names Benjamin Wei as new CEO in China
EssenceMediacom names Benjamin Wei as new CEO in China
Posted on September 29, 2022
by Teddy Cambosa
Tha appointment of Benjamin Wei at EssenceMediacom in China is effective by October this year.
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Deutsche-Bank-Bangladesh
Germany-based Deutsche Bank to open first representative office in Bangladesh
Posted on September 29, 2022
by Jean Cabico
With this new market entry, Deutsche Bank’s regional footprint in the Asia Pacific will now span 15 diverse markets.
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Decathlon to suspend Sri Lankan retail, e-commerce operations by late October
Decathlon to suspend Sri Lankan retail, e-commerce operations by late October
Posted on September 29, 2022
by Teddy Cambosa
Sri Lanka – French sporting goods retailer Decathlon has announced that it will indefinitely suspend its retail and e-commerce operations in Sri Lanka by October 30 this year, following import concerns amidst the current social unrest in the country. Decathlon first operated in the country in October...
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Joanne-Theseira-Publicis-Groupe
Joanne Theseira elevated as new CEO of Publicis Communications SG, chief growth officer of Publicis Groupe SEA
Posted on September 28, 2022
by Jean Cabico
She will take on executive responsibility for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious, and MSL.
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Suzy Goulding appointed as MSL Group’s new head of sustainability for APAC, MEA
Suzy Goulding appointed as MSL Group’s new head of sustainability for APAC, MEA
Posted on September 28, 2022
by Teddy Cambosa
In his new role at MSL Group, Suzy Goulding brings her expertise in strategic communications, sustainability, and social impact.
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Stayfree’s latest ad is a powerful reminder to raise awareness against period stigma
Stayfree’s latest ad is a powerful reminder to raise awareness against period stigma
Posted on September 28, 2022
by Teddy Cambosa
The Stayfree campaign’s ad, conceptualised by DDB Mudra, aims to positively change the narrative of shame and silence around periods.
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Lifestyle-campaign-with-Wunderman-Thompson
India-based ‘Lifestyle’ inspires fashion lovers to elevate their style in new campaign
Posted on September 28, 2022
by Jean Cabico
The campaign is comprised of two quick, snappy, and fun 15-second digital-only films, which were conceptualised by Wunderman Thompson.
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