Category: Marketing
For the publication’s first awards show dedicated to martech platforms, it ensured that the scoring and guidelines guaranteed comprehensive coverage for the submissions, allowing it to highlight specific specialisations within the marketing technology realm.
Pantene China teams up with Grey Hong Kong to launch a campaign blending modern hair care with the ancient Chinese art of hair embroidery, showcasing the restorative power of Pantene’s 3 Minute Miracle conditioner on even the most damaged hair.
Dyson has confirmed the news to MARKETECH APAC when reached out to.
Albert was most recently the president of Hong Kong and Singapore for the marketing communications firm, a role he held for more than three years since January 2021.
Manila, Philippines – Manulife Philippines, a financial services provider, has launched the ‘Manulife Stories’ video series celebrating its customers’ achievements. The campaign, which tells the inspiring stories of six customers, reinforces Manulife’s ‘Where will better take you’ strategy and...
The Taiwan Tourism Administration in Kuala Lumpur has collaborated with renowned local artist Book of Lai to launch the vibrant 'Jom Taiwan: Ride the Adventure' campaign, aimed at enticing more Malaysian travellers to explore Taiwan.
As per the mandate, dentsu X - the data & tech-driven agency from dentsu India, will cater to a gamut of digital media solutions for the brand.
Bangkok, Thailand – Hotel operator Centara Hotels & Resorts has partnered with cosmetics company L’Oréal Groupe to offer exclusive benefits to their customers. By combining their customer base, the companies aim to extend their offerings of unique experiences. The partnership began with...
Cultural values fuel intergenerational travel in APAC, with 47% of families focusing on bonding time
Nearly half (47%) of families consider bonding time as the primary benefit of intergenerational travel, according to new research from Booking.com and GWI.
The new campaign builds on BBH Singapore’s existing partnership with Samsung, which recently included launching a campaign for the Samsung Galaxy Watch.
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