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Category: Marketing

Astro enhances accessibility to content for the visually impaired with new initiative
Astro enhances accessibility to content for the visually impaired with new initiative
Posted on September 30, 2024
by Teddy Cambosa
‘Dari Mata Turun Ke Hati’ is the first drama in Malaysia to introduce the Audio Description feature. 
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kahforward 2024
Kahf's ‘Kahforward 2024’ movement inspires young Indonesians to create lasting impact with Khabib Nurmagomedov
Posted on September 30, 2024
by Aliza Carmona
Kahf, the men’s personal care brand under PT Paragon Technology and Innovation, has launched Kahforward 2024, an inclusive movement centred around the theme #LangkahBerdampak, aimed at inspiring young Indonesians to take meaningful and impactful action.
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Younger consumers are more open to new communication channels, showing desire to have two-way dialogue with brands
Younger consumers are more open to new communication channels, showing desire to have two-way dialogue with brands
Posted on September 30, 2024
by Aliza Carmona
Kuala Lumpur, Malaysia – A new study by Infobip has recently revealed the distinct preferences of different generations when interacting with businesses ahead of the Singles’ Day shopping promotions. While 86% of consumers across all age groups expect targeted messages, this research shows the importance...
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Around 87% of APAC Gen Alpha, Gen Z are influencing family vacation planning
Around 87% of APAC Gen Alpha, Gen Z are influencing family vacation planning
Posted on September 30, 2024
by Teddy Cambosa
In the Asia-Pacific region, family travel is increasingly shaped by the preferences of Gen Alpha and Gen Z, with 87% of young travelers actively participating in planning their family vacations.
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If I were a denim: Levi’s taps Beyoncé to reimagine classic ads in new global campaign
Posted on September 30, 2024
by Aliza Carmona
Levi’s has unveiled a new global campaign featuring Beyoncé, reimagining the brand’s most iconic advertisements with a fresh, modern twist.
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Disney Store opens first store in the Philippines
Disney Store opens first store in the Philippines
Posted on September 30, 2024
by Teddy Cambosa
As the official destination for Disney, Pixar, Marvel, and Star Wars merchandise, shoppers can expect a wide selection of authentic, high-quality toys, plush items, trendy apparel, costumes, home décor, and more, including exclusive products from Disney Parks. 
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Australian marketers prioritise performance marketing over brand marketing amid economic pressures: report
Posted on September 30, 2024
by Aliza Carmona
Australian marketers recognise the value of brand in marketing but are increasingly focused on performance marketing and sales promotions, especially in tough economic times, according to new Kantar research.
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Australian Red Cross Lifeblood calls for new blood donors in ‘Life Is The Reason’ campaign
Australian Red Cross Lifeblood calls for new blood donors in ‘Life Is The Reason’ campaign
Posted on September 30, 2024
by Aliza Carmona
The campaign follows the surge of red blood cell and plasma demand in recent years, both in Australia and globally.
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Justina Sim named as new country head for Ninja Van Singapore
Justina Sim named as new country head for Ninja Van Singapore
Posted on September 30, 2024
by Teddy Cambosa
In her previous position as regional head of financial planning and analysis, Sim transformed her department into a proactive partner, working closely with operations on various initiatives to enhance efficiency and profitability.
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IPG Mediabrands names Harry Preston as new managing director of MBCS Australia
IPG Mediabrands names Harry Preston as new managing director of MBCS Australia
Posted on September 30, 2024
by Aliza Carmona
Preston will be taking over from Olivia Warren, who has been promoted to Global Managing Director of Traverse32, IPG’s independent development and production studio based in New York. 
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