Category: Marketing
Preston will be taking over from Olivia Warren, who has been promoted to Global Managing Director of Traverse32, IPG’s independent development and production studio based in New York.
Independent digital marketing agency Orange Line has been reappointed as the SEO partner for global travel app Skyscanner, aiming to drive the platform's growth across the APAC region.
Alcohol, especially beer, has long been deeply intertwined with sporting culture, becoming a staple of the fan experience at games, whether in the stadium, at a sports bar, or during home viewing parties. The tradition of cracking open a cold beer while cheering on a favourite team is an essential part...
Dentsu also highlighted that during his tenure, Rob has fortified the leadership team, enhanced core capabilities and aligned with the new Group strategy to offer integrated, client-centric growth solutions from across dentsu’s practices.
The revamped program includes enhanced free parking benefits, birthday vouchers, and a new membership tier called ‘Monarch’.
To explore the transformative impact of conversational marketing on creating a seamless customer journey, MARKETECH APAC is hosting an exclusive webinar on 3 October, titled ‘Mastering conversational marketing in the era of mobile messaging.’
Golden Circle's campaign advocates for home-grown produce to be used on plates served by restaurants. It highlights the quality and taste of Australian pineapples while supporting its local farmers.
The company’s new platform will enable faster, more efficient creation of personalised text, images and videos – helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.
If your days were numbered, how would you spend them? In Sydney, a woman facing a terminal cancer diagnosis has taken an extraordinary step, auctioning off moments of her remaining time to the public as part of a powerful exhibition at Carriageworks.
According to the study, people’s desire for more playfulness and humor in their lives extends to their expectations of brands.
