India – India-based retail fashion brand Lifestyle has launched its new campaign, with an aim to encourage all fashion lovers to elevate their style with the brand’s latest collection ahead of the seasonal celebrations.
Called ‘Glam up & Style up’, the campaign is comprised of two quick, snappy, and fun 15-second digital-only films, which were conceptualised by Wunderman Thompson Bengaluru. Both films showcase the stylish range of season must-haves available at Lifestyle with a high celebratory vibe, almost like the trending reels made by fashion influencers around the world.
Inspired by the reel format, the brand intends to leverage the current trending format of a short-form social video as a new way of engaging with its customers. Each of the two films features four stylish ensembles from Lifestyle’s latest range with the transitions choreographed in easy and fun dance moves. The original upbeat background track of the film adds to the vibe, urging everyone to groove in style this festive season.
Lifestyle said that it intends to amplify the campaign through multiple celebs and fashion influencers grooving to the peppy track from the film and recreating the video in their own style. With the launch of this campaign, the brand intends to highlight the importance of having fun while you explore your options at Lifestyle, becoming the brand of choice this festive season.
Rohini Haldea, assistant vice president and head of marketing at Lifestyle, commented that they are delighted that this festive season their customers will discover Lifestyle’s on-trend styles through an entertaining film, to flag off a series of celebrations.
“This is the first time that the brand has taken inspiration from a trending social media video format to break the festive clutter and engage with its shoppers in a fun and unique way. We are very excited and invite all our shoppers this season to not just style but groove in style with Lifestyle,” said Haldea.
Meanwhile, Priya Shivakumar, senior national creative director at Wunderman Thompson India, shared that it’s that scrolling through-your-phone-and-stumbling-upon-that-reel-you-just-can’t-skip moment they were looking to recreate through the lens of a brand with style at its heart.
“Lifestyle’s eye-catching new collection also unveils its range of exciting festive looks. With music you want to dance to and clothes you want to reel, Lifestyle looks to make you sway to its beats and recreate your own reel moment, giving yourself many ways to glam up and give yourself a style upgrade,” said Shivakumar.
