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Category: Marketing

ALL FEAT IMAGES (8)
Publicis Media appoints two senior client leads to lead Adobe account in APAC
Posted on June 19, 2023
by MARKETECH APAC
Publicis Media won Adobe’s international media account across EMEA, APAC and Japan in March 2023 following an extensive review.
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L'Oréal Groupe Vietnam reappoints Publicis Group Vietnam for media planning, buying
L'Oréal Groupe Vietnam reappoints Publicis Groupe Vietnam for media planning, buying
Posted on June 16, 2023
by MARKETECH APAC
The partnership between Publicis Groupe, Vietnam, and L'Oréal Groupe will last three years.
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Sindhuja Rai named new CEO of Wavemaker APAC
Sindhuja Rai named new CEO of Wavemaker APAC
Posted on June 16, 2023
by Teddy Cambosa
In her new role, Rai will drive the strategy and execution of how Wavemaker positively provokes growth for their clients and people around the region. 
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Lenovo taps Dentsu’s Merkle for global campaign on ThinkPad portfolio
Lenovo taps Dentsu’s Merkle for global campaign on ThinkStation portfolio
Posted on June 16, 2023
by Teddy Cambosa
The placement of the Lenovo ThinkStation product image and wordmark in the centre of the campaign visuals, symbolises the ThinkStation as the bridge between inspiration and creation.
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Phil Witherington appointed as CEO of Manulife Asia
Phil Witherington appointed as CEO of Manulife Asia
Posted on June 16, 2023
by Teddy Cambosa
Before joining Manulife in 2014, Mr. Witherington was the Asia-Pacific head of finance for retail banking and wealth management at HSBC. He also held finance roles at AIA and was a financial services specialist at KPMG.
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The Nature Conservancy taps VMLY&R to enhance social, digital presence for APAC-centric projects
The Nature Conservancy taps VMLY&R to enhance social, digital presence for APAC-centric projects
Posted on June 15, 2023
by Teddy Cambosa
VMLY&R will also lead TNC’s social content strategy across the region, performing an in-depth social audit with data analysis to understand current awareness levels and perceptions of TNC. 
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Ex-Edelman Mark Wang joins Grace Blue Partnership as senior consultant in China
Ex-Edelman Mark Wang joins Grace Blue Partnership as senior consultant in China
Posted on June 15, 2023
by MARKETECH APAC
Most recently, Wang was CEO of Edelman in China, and formerly, the MD of Ogilvy One Beijing.
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AZK Media’s Azadeh Williams joins Global AI Ethics Institute exec board
AZK Media’s Azadeh Williams joins Global AI Ethics Institute exec board
Posted on June 14, 2023
by Teddy Cambosa
William’s new role at the executive board serves as aa natural extension of her leadership position at AZK Media, where she drives critical narratives around AI, data and machine learning on behalf of technology companies around the world.
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SmarTone appoints Judy Lam as new marketing and product director
SmarTone appoints Judy Lam as new marketing and product director
Posted on June 14, 2023
by Teddy Cambosa
In her new role, Lam will be responsible for driving the business of consumer mobile products including pre-paid and post-paid mobile plans, roaming, its millennial-centric brand Birdie and other value-added services.
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B2B CMOs fortify ‘financial fluency’ to prove to C-suite value of brand marketing: Singapore study
B2B CMOs fortify ‘financial fluency’ to prove to C-suite value of brand marketing: Singapore study
Posted on June 14, 2023
by MARKETECH APAC
LinkedIn's study also revealed that marketing leaders' top priority for the year is to champion bolder creativity in their campaigns.
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