Category: Marketing
KRBL, the Indian rice processing and exporting company, has teamed up with Laqshya Media Group to launch a new multicity out-of-home (OOH) campaign featuring 3D anamorphic installations to promote its India Gate Basmati Rice.
Carlo Herold has been appointed as the agency’s managing director while Siamrit Wongvichitara takes on the role of chief growth and commercial officer.
Through the mandate, Wonderful Digital will focus on localising OUP’s brand platform, improving the customer journey by integrating data-driven insights and optimising performance media strategies.
AnyMind Group has appointed Lan Anh Nguyen as its new country manager for Vietnam, strengthening its leadership team in the region
24/7 FITNESS’ newly launched flagship club aims to provide Singaporeans with access to fitness solutions, offering convenience through the 24-hour gym.
The brand collaborated with Dentsu Creative Philippines and Dentsu X Philippines to execute this campaign through user-generated content (UGC) on TikTok. GLICO introduced the special day in coincidence with the popular 11.11 sales day in the country–a common occurrence amongst popular e-commerce pla...
USA – Japan Airlines (JAL) has teamed up with global digital marketing firm Jellyfish to launch its latest global brand campaign, ‘You Mean the World,’ starring Liverpool FC players. Japan Airlines’ (JAL) new campaign highlights its commitment to ‘omotenashi,’ Japan’s tradition of selfless hospitality,...
According to the report, the move comes as both companies seek to minimise years of losses in a fiercely competitive market.
In creative collaboration with Pat, the campaign is told in a series of six adverts and through a playful, paparazzi-style lens, fans are given an inside peek into Pat’s cricket obsessed life off the field.
Months after announcing a possible major merger deal, Nissan is reportedly halting its $60b merger talks with Honda, a move that would have created the world's third-largest automaker.
