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Category: Marketing

U Mobile shares reminder that true shape of happiness is through togetherness in new campaign
U Mobile shares reminder that true shape of happiness is through togetherness in new campaign
Posted on February 12, 2025
by Teddy Cambosa
“Yuan” meaning ‘reunion’ is a touching reminder of family togetherness. It depicts the return of a family to their childhood home, replacing their father’s old round dining table with new, long tables for their reunion dinner. Over the course of the evening, the family reconnects with the significance...
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ian ball enero appt 2025
Enero Group appoints Ian Ball as COO to oversee operations, financial strategy
Posted on February 12, 2025
by Aliza Carmona
Enero Group, a global marketing and technology agency network, has named Ian Ball as its first chief operating officer (COO), effective February 17.
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Macca’s asks ‘What side are you on?’ in vibrant new McSmart campaign via DDB Sydney
Macca’s asks ‘What side are you on?’ in vibrant new McSmart campaign via DDB Sydney 
Posted on February 12, 2025
by Teddy Cambosa
The campaign also celebrates this next level of choice with some unique personalities demonstrating their passion for some of Macca’s most-loved sides, whether they’re Sundae stans, Nug lovers, Cheeseburger buffs or Chicken ‘n’ Cheese fiends. 
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Lion & Lion reveals new brand positioning reflecting commitment to aiding brands amidst hyper-connected industry
Lion & Lion reveals new positioning reflecting commitment to aiding brands amidst hyper-connected industry
Posted on February 11, 2025
by Aliza Carmona
Digital marketing agency Lion & Lion has unveiled its new brand positioning, reflecting its commitment to supporting brands in traversing the hyper-connected marketing industry. 
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Marketing creatives set up social good agency Lennon Group in PH
Marketing creatives set up social good agency Lennon Group in PH
Posted on February 11, 2025
by Aliza Carmona
Philippines – Marketing creatives from the Philippines have set up a new social good agency in Manila. The agency, called ‘Lennon Group,’ aims to direct creativity towards social welfare. Founded by creatives Raymund Sison, Rizza Garcia, Alan Fontanilla, and Miguel Co, Lennon Group promotes societal...
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manulife appointment ceos 2025
Manulife Asia announces key senior leadership changes across multiple markets
Posted on February 11, 2025
by Aliza Carmona
In a significant reshuffling of its leadership team, Manulife Asia has announced key strategic changes across its operations in emerging markets, Indonesia, Japan, Singapore, and its finance division.
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VIRTUE Asia taps Amos Mak as associate creative director
VIRTUE Asia taps Amos Mak as associate creative director
Posted on February 11, 2025
by Aliza Carmona
Creative agency VIRTUE Asia has named Amos Mak as its associate creative director. The appointment is part of the agency’s strategy to boost its creative capabilities while driving growth.
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OMD 2025 new logo brand refresh
OMD unveils new brand positioning, refreshed logo
Posted on February 11, 2025
by Aliza Carmona
OMD Worldwide, an agency under Omnicom Media Group, has introduced a new brand positioning and updated its logo as part of a broader refresh of its identity.
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Deliveroo Singapore forges partnership with Sheng Siong to make grocery shopping easier
Deliveroo Singapore forges partnership with Sheng Siong to make grocery shopping easier
Posted on February 10, 2025
by Aliza Carmona
Delivery company Deliveroo Singapore and grocery retailer Sheng Siong Group have forged a partnership to simplify grocery shopping for its users.
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OpenAI debuts at the Super Bowl with ad from Accenture Song
OpenAI debuts at the Super Bowl with ad from Accenture Song
Posted on February 10, 2025
by Teddy Cambosa
This Super Bowl ad serves as an invitation for people from all walks of life to consider how AI can enrich their personal and professional lives.
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