Category: Marketing
More than half of Indonesians (52%) identify as need-based shoppers, with brand-loyal consumers (38%), price-sensitive shoppers (34%), and quality-focused buyers (30%) following in distant second, third, and fourth places, according to YouGov.
Brand and design consultancy Elmwood has appointed Claudia Li and Jean Chen as group account directors to strengthen its leadership team in Singapore.
Apple Inc. is reportedly planning a US$100m investment in Indonesia in an effort to convince the government to lift its sales ban on the iPhone 16.
Studio Birthplace is highlighting the plight of indigenous people fighting to protect the wilderness in a new film produced with Heckler Singapore.
The Agency for Integrated Care (AIC) has teamed up with The Secret Little Agency (TSLA) to launch a youth-focused mental health campaign that takes an empathetic approach to destigmatise mental health support for Singapore's youth.
FCB SHOUT, the lead creative agency for Domino’s Pizza Malaysia, kicked off the campaign by teasing the launch of a new Domino’s burger, but the twist at the end ultimately revealed the brand’s surprise new offering.
The campaign titled ‘Does Age Matter’ seeks to correct the common assumption that cancer comes with old age through a social experiment.
The Indonesian Ministry of Tourism and Creative Economy has unveiled its latest promotional video, inviting global travellers to experience the stunning beauty and vibrant cultural heritage of Mandalika, a hidden gem on Lombok Island in West Nusa Tenggara.
United Overseas Bank (UOB) has collaborated with Disney Cruise Line to reward its cardholders booking on the ‘Disney Adventure’ cruise.
Nutrela, the soya-based food brand under Patanjali Foods, has unveiled its latest campaign, ‘India Ko Stronger Banate Hain, Nutrela Khate Hain (We make India stronger by eating Nutrela),’ featuring Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador.
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