Category: Marketing
Singapore – Global brand practice Anak has been appointed to develop the brand strategy and launch campaign for the soon-to-be-established National Space Agency of Singapore (NSAS), following a competitive public tender in 2025. The appointment was announced at the inaugural Singapore Space Summit...
Tokyo, Japan – Tottenham Hotspur F.C. has announced a partnership with Japanese travel company H.I.S. Co., Ltd., appointing the firm as its official regional partner for Japan until the end of the 2027–28 football season. Under the agreement, the Premier League club and H.I.S. will collaborate on fan...
The 'Forever Original' platform reflects what the company describes as a long-standing commitment to independence and originality.
Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets. Effective January 2026, the agency manages strategy, planning, and performance optimisation...
China – Apple has launched Glad I Met You, its annual Shot on iPhone film celebrating Chinese New Year, directed by award-winning filmmaker Bai Xue and captured entirely on iPhone 17 Pro. The mixed-media short blends live-action storytelling with handcrafted stop-motion animation to tell the story of...
The production is designed to demonstrate real-time responsiveness enabled by 5G technology, with the outcome of the challenge dependent on precise timing and synchronisation.
India — Britannia Treat Croissant marked National Croissant Day by staging a public street celebration that reimagined the occasion as ‘Croissant’s Birthday’. Featuring a procession, music, and on-ground participation in select locations, the activity involved a rally led by a life-sized cut-out of the...
Jakarta, Indonesia – Celebrating 35 years since its debut in the archipelago, McDonald’s Indonesia has launched a year-long anniversary campaign designed to honour the nation’s ‘unity in diversity’ and the everyday beauty of its people. Since opening its first doors in the country, the QSR...
The event is the flagship activation of the Castrol Superbike ASPAC Alliance, a regional platform designed to link rider communities, service partners and Castrol’s high-performance product portfolio.
The move comes as retail and commerce media across Australia and the wider region transition from early experimentation to a more execution-focused phase.
