Category: Marketing
Australia – Cloud-based VFX house Atmos Studios has delivered its most ambitious work to date with The System, a striking new campaign for personal injury law firm Arnold Thomas & Becker Lawyers that transforms an intimidating legal process into a cinematic, sci-fi experience. Created by Andy Flemming...
The campaign transforms parts of KLIA Terminal 1 into what organisers describe as a “Mini Airport within an Airport”, featuring LEGO-built representations of iconic Malaysian landmarks.
Mumbai, India — Tanishq has launched a large-scale out-of-home (OOH) campaign across five Indian cities to promote its ‘Radiance in Rhythm’ Natural Diamond collection. Executed by Laqshya Media Group, the campaign was rolled out in Delhi NCR, Mumbai, Jaipur, Ludhiana, and Ahmedabad. The initiative...
Manila, Philippines — Classic Filipino chocolate brand Serg’s Chocolates announced its return after its temporary halt since 2019. According to the brand’s social media announcement, they aim to ‘start small’ and will fully share their plan and progress publicly during the first quarter of the year....
Hong Kong – Advertisements created using generative AI tools deliver click-through rates comparable to those produced by humans, according to a study by advertising technology firm Taboola. The research was also conducted in collaboration with academics from Harvard University, Columbia University, Carnegie...
Galetti said the restructuring reflects efforts first outlined in October to simplify Amazon’s organisational structure and reduce internal complexity.
China –Disruptive innovation and cultural fluency are emerging as key drivers behind the global rise of Chinese brands, according to a new whitepaper examining how a new wave of companies is breaking category norms and expanding internationally. The report was released by TBWA – The Disruption Company...
Bangkok, Thailand – Telenor Group has agreed to sell its stake in Thailand’s True Corporation in a transaction valued at approximately NOK 39 billion (US$4.07b). The company has signed an agreement with Arise Digital Technology Company Limited to sell 24.95 percent of its shares in True at THB 11.70...
Singapore – Global innovation consultancy Huxly has expanded into Asia-Pacific with the launch of its APAC office in Singapore, responding to growing demand from brands seeking culturally relevant innovation across the region. Claire McCormack, general manager at Huxly, opened the event by outlining...
Manila, Philippines — The Philippine Competition Commission (PCC) has approved the proposed merger between two non-life insurers, FPG Insurance Co. Inc. and The Mercantile Insurance Company, Inc., after concluding that the transaction is unlikely to lessen competition in the insurance market substantially....
