Category: Marketing
Singapore – Creative and marketing agency VIRTUE Asia has appointed Will Beale as creative director, following the recent launch of V47 Entertainment, a branded entertainment studio established in partnership with Goldfinch International. Beale joins the agency from VaynerMedia, where he most recently...
Singapore — Creative communications agency W Communications has been appointed to handle public relations for Moët Hennessy Diageo (MHD) in Singapore, overseeing a portfolio that includes Henn, Hennessy, Dom Pérignon, Cloudy Bay, Chandon, Veuve Clicquot, Ruinart, Krug, Belvedere, Whispering Angel, Armand...
Singapore — Eagle Eye, a SaaS and AI technology company specialising in loyalty, personalised promotions and omnichannel marketing, has launched ‘Personalized Promotions’, a new AI-powered solution designed to help retailers deliver one-to-one offers to millions of shoppers in real time. The solution...
Singapore — Global marketing insight consultancy Human8 has announced a series of leadership appointments across APAC and the UK, reinforcing its ambition to build a more agile, culturally attuned agency model for a rapidly changing world. The appointments underscore a strategic shift towards speed,...
Southeast Asia – Grab and Chinese automotive manufacturer GAC have entered into a strategic partnership to introduce an initial 20,000 electric vehicles (EVs) into ride-hailing fleets across Southeast Asia. The collaboration will see GAC’s Aion Y, Aion ES, and Aion V models rolled out across Singapore,...
Jakarta, Indonesia – GOODSTUPH Indonesia will remain Bank Central Asia (BCA)’s social media agency on record for another two years, maintaining a partnership in place since 2022. The renewed mandate will see GOODSTUPH Indonesia continue its role from March 2026 to March 2028. The appointment follows...
Indonesia – The Indonesian government has blocked access to Elon Musk’s AI chatbot Grok following mounting concerns over its role in generating inappropriate and often sexualised images online. The move comes days after reports emerged that the Ministry of Communications and Digital Affairs (Komdigi)...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) has released the first teaser for a year-long tourism campaign featuring global pop star LISA. The clip, unveiled on 12 January, marks the start of a high-profile effort to boost Thailand’s tourism image. The Bangkok Post reported that the campaign...
India — Duolingo, originally known as a language learning app, has expanded its educational offerings to include subjects such as mathematics, music, and chess. Its chess course has gained international popularity, particularly in India, a country with a strong legacy of chess grandmasters. The campaign...
Singapore — Carlsberg is kicking off Chinese New Year with energy, ambition, and good fortune, launching a high-octane collaboration with international rap sensation SKAI ISYOURGOD (揽佬) and a limited-edition festive Mini Mahjong Set. This year, SKAI ISYOURGOD, famed for his global hit Blueprint Supreme...
